Note: The job is a remote job and is open to candidates in USA. Zipify Apps is a software-as-a-service company offering a suite of apps for the Shopify ecommerce platform. The Marketing Coordinator will execute and optimize multichannel campaigns, create social media and video content, manage email workflows, support marketing operations, and improve content visibility through SEO and answer engine optimization.
Responsibilities
- Assist in the planning, execution, and tracking of marketing campaigns across various channels, including email, social media, and content marketing
- Build, test, and optimize email campaigns to engage customers, prospects, and leads
- Manage email marketing tools and automation workflows to improve campaign performance and efficiency
- Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide insights for optimization
- Create, schedule, and manage social media posts across platforms to enhance brand awareness and engagement
- Film, edit, and produce short-form video content for social media channels (e.g., Instagram Reels, LI, YouTube Shorts)
- Collaborate with marketing manager and copywriter to develop high-quality content for social media and marketing campaigns, utilizing internal and external AI tools
- Monitor social media trends and audience engagement, adjusting strategies as needed
- Research and implement AEO best practices to ensure Zipify content is surfaced by AI-powered search and answer engines
- Optimize website copy, blog posts, and help center content for both traditional SEO and emerging AEO formats (featured snippets, AI overviews, conversational search)
- Compile and distribute monthly content performance reports covering website analytics, social media metrics, email campaign results, and AEO visibility, with actionable recommendations for optimization
- Coordinate the production of marketing materials and promotional assets to support campaigns and initiatives
- Support the organization and execution of webinars, virtual events, and other marketing initiatives
- Perform various marketing administrative tasks as needed to support the broader team
Skills
- Strong written and communication skills
- An understanding of sales funnels and conversion-focused marketing
- Virtual event planning skills for coordinating webinars, virtual events, and promotional activities
- Project Management skills to organize tasks, manage timelines, and collaborate effectively with the team
- Ability to work independently in a remote environment, with strong organizational skills and attention to detail
- Experience using marketing tools (e.g., email platforms, CRM systems, analytics dashboards) and AI-powered workflows is preferred
- Relevant education or equivalent experience in marketing, communications, business, or a related field is a bonus
Benefits
- Half Day Fridays
- Team Activities (paid for by the company)
- 401K option
- PTO and sick leave
- Monthly Fitness Stipend
- Work remotely (from home)
- Opportunities to learn about e-commerce and app development
- Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work
Company Overview