Note: The job is a remote job and is open to candidates in USA. Sakara Life is a mission-driven premium wellness brand providing ready-to-eat nutrition programs, functional supplements, and educational content. The Marketing Coordinator will support the VP of Marketing across paid media, email and SMS, social content, influencer and affiliate partnerships, reporting, campaign coordination, and general marketing operations.
Responsibilities
- Assist in the coordination of affiliate platforms and relationships, and management of influencer partnerships, including outreach, relationship management, and content collaboration
- Collaborate with the VP of Marketing to develop and implement a social media content calendar aligned with marketing objectives and brand voice
- Collaborate with creative contractors and content creators to develop visually compelling, on-brand social media assets, including graphics, photos, and videos
- Manage paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads
- Tactically set up and execute email marketing campaigns, automated trigger emails, and text-based (SMS) marketing — including creating the asset, managing distribution lists and targeted segmentation, testing, and deploying
- Coordinate gifts-with-purchase (GWPs) and retention promotions with Operations team members
- Own and maintain the master marketing calendar across paid, email/SMS, and social channels to keep campaigns and promotions in sync
- Pull regular performance reporting across paid media, email/SMS, and social to support the VP of Marketing's decision-making
- Make basic website and landing page updates (e.g., banners, promo pages, PDP tweaks) to support active campaigns
- Support community management by monitoring and responding to social comments and DMs, and triaging to Customer Experience as needed
- Manage administrative coordination with vendors and contractors
- Conduct ad-hoc market and competitor research to inform content ideas and campaign strategy
- Pitch in wherever needed across marketing and creative to support the VP of Marketing and the broader team's goals
Skills
- 1-2 years of experience in marketing, ideally with exposure to paid media, email/SMS marketing, or social/content — DTC, wellness, or CPG experience a plus
- A true "in the trenches" collaborator who is willing to pitch in on any task, big or small, and figure things out with limited hand-holding
- Strong project management instincts — able to juggle multiple campaigns, deadlines, and stakeholders (internal teams, contractors, influencers, affiliates) at once
- Clear, proactive communicator, comfortable managing outreach and relationships with external partners (influencers, affiliates, creative contractors)
- Comfortable working in a fast-paced, lean team environment, managing multiple projects simultaneously and adapting to changing priorities
- Interest in health, wellness, and lifestyle brands, with enthusiasm for helping build Sakara's brand presence
- DTC, wellness, or CPG experience a plus
- Familiarity with paid social/search platforms (Meta Ads Manager, Google Ads Manager, TikTok Ads Manager) and email/SMS platforms (e.g., Klaviyo, Attentive, or similar) preferred
- Comfort with basic design/content tools (Figma, Adobe Creative Suite, CapCut, etc.) a plus
Benefits
- Health Insurance through Aetna
- Medical (90% Coverage for Individual)
- Dental & Vision (100% Coverage for Individual)
- Flexible Vacation
- 401k Program
- Pre-tax Commuter Benefits & Flexible Spending Account
- Paid Parental Leave
- Employer Paid Short Term Disability
- Discounts on Sakara products
- Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
- A vibrant and inclusive company culture
- The chance to make a meaningful impact on people's lives through wellness and nutrition
- This role is remote/hybrid with flexibility.
Company Overview