Note: The job is a remote job and is open to candidates in USA. Texas Health Resources is a healthcare organization seeking a Marketing Cloud Developer to enhance their marketing strategies. The role involves developing direct marketing initiatives, serving as a technical expert for Salesforce Marketing Cloud, and collaborating with various teams to drive business results.
Responsibilities
- Develop organization’s direct marketing strategies for consumer-focused product lines and touchpoints, including - but not limited to - hospitals, employed physician practices, joint ventures, new products and services
- Serve as a system support administrator for Salesforce Marketing Cloud
- Serve as technical expert on new project initiatives and participate in application design sessions
- Translate business and marketing challenges into well-designed solutions
- Collaborate with internal feature development teams to determine best path for Salesforce MC/CH platform implementations
- Work with product line strategists and other business owners to develop and design consumer journeys
- Seek new and innovative methods of driving business results with focus on measurement and outcomes
- Formulate system scope and objectives, develop detailed design specifications, and translate system function/features to programming specifications
- Mentor internal teams on how to best leverage SFMC platform capabilities
- Analyze information to recommend, and plan delivery of new journeys or modification of an existing journeys
- Analyze user needs and requirements to determine feasibility of design within time and cost constraints
- Confer with Health Cloud Admins and/or project managers to obtain information on limitations or capabilities
- Confer with systems analysts, engineers, and others to obtain information on project limitations and capabilities, performance requirements and interfaces
- Consult with customers or other departments on project status, proposals, or technical issues, such as system design or maintenance
- Create Templates, Emails, Data Extensions, and Triggered Send Interactions within Email Studio
- Prep dynamic content data files for import utilizing Microsoft Excel
- Design and manage Synchronized Data Objects
- Team up with internal and external resources to understand the project timeline and operations
- Work in Agile Team to meet changing needs and requirements, developing, executing and managing Agile stories within defined scope
- Establish and maintain high-quality relationships with all cross-functional areas within Business Services
- Understands client business needs, Health Cloud platform capabilities, and requirements. Resolves issues in a thorough and timely manner
- Troubleshoot complex problems, gap analysis and process improvement
- Responsible for compliance with applicable Texas Health policies and procedures
- Work with department, divisional management and sponsor to gain agreement for resolution on issues and risks
- Participate in strategic planning meetings with the key stakeholders and manage expectations in terms of support and delivery
- Serve as champion for the brand in deploying marketing automation approaches
- Work with marketing strategist and/or other business owner to identify key metrics aligned with marketing automation strategies designed to drive business results
- Meet deadlines while jugging multiple priorities and projects
- Measure and share results of marketing automation approaches, working to ensure strong ROI and successful outcomes; monitor and report KPIs
Skills
- Bachelor's Degree Marketing, Information Technology, Computer Science, Business Admin or relevant field
- 4 Years Related Experience
- Knowledge of continuous improvement and change management
- Excellent written and verbal communication skills
- Passion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives
- Knowledge of health care industry and trends
- Excellent critical thinking and analytics
- Strong interpersonal skills and the ability to successfully interact and communicate with all professional and leadership levels throughout the organization
- Committed to exceeding expectations in performance and leadership
- Results oriented and exhibits attention to detail
- Visionary and innovator willing to take calculated risks to improve internal and external engagement
- Proficiency in Microsoft Office
- Experience with email and/or marketing automation software and integration with databases
- Experience in Salesforce Marketing Cloud (SFMC) (previously ExactTarget)
- Experience utilizing Journey Builder with understanding of Audience Builder configuration
- Familiarity with Salesforce Customer Data Platform (CDP)
- Strong planning, organizational development, critical thinking and decision-making skills
- Familiarity with Agile principles
- Broad understanding of Salesforce Marketing Cloud
- A demonstrated ability to work within a team and build consensus towards a strategic direction
- Strong understanding of technical concepts and be able to use them to execute proof of concepts and experimentation with development teams as well as product delivery and support
- Ability to interact with Solution Architecture teams with projects using Agile
- This person needs to be a Critical Thinker (Curiosity, Awareness, being decisive, Compassionate, Think analytically, Creative, Willingness, Compassionate and honesty)
- Exemplifies and serves as a champion for Texas Health's guiding principles - Mission, Vision, Values and the Texas Health Promise
- 2 Years Experience with Salesforce Marketing Cloud (previously Exact Target)
- Experience in Health Care industry
- Good to expertise experience in Excel and/or Good to expertise experience in Tableau
Benefits
- Receive excellent mentorship, comprehensive training, and dedicated leadership resources.
- Remote work allowed at manager's discretion
Company Overview