Note: The job is a remote job and is open to candidates in USA. Genesis10 is recruiting for a renowned healthcare organization seeking a Marketing Campaign Analyst. The role supports the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns, including audience targeting, performance analysis, reporting, and campaign optimization.
Responsibilities
- Support the development, execution, measurement, and refinement of marketing campaigns
- Partner with data scientists, marketing specialists, and managers to develop campaign requirements
- Create targeted segments and models, and identify key metrics to evaluate campaign performance
- Set pre-campaign analytics objectives and develop audiences and targeting
- Design, coordinate, and schedule multi-channel, multi-touch campaigns and maintain the marketing calendar
- Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments, and report on ROI
- Assist with the adoption of new campaign or customer relationship technologies
Skills
- Interactive dashboards in Tableau, PowerBI; design scalable reporting solutions, ensure reporting accuracy, consistency and adherence to data standards, translate complex data sets to clear visualizations and executive or strategist level insights
- Bachelor's degree
- 3+ years of experience in marketing campaign management or a related field
- Experience with interactive dashboards in Tableau and PowerBI
- Experience analyzing large data sets that may include structured and unstructured data
- Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, and other digital marketing tools (e.g., Adobe, Oracle, Salesforce, Tealium, Redpoint)
- Advanced Excel skills
- Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
- Proven ability to use reporting tools to convert data into meaningful analyses and insights
- Strong intellectual curiosity, problem-solving ability, critical thinking, and project management skills
- Must be able to work effectively in a consensus-style environment that expects and promotes teamwork
- Only candidates available and ready to work directly as Genesis10 employees will be considered for this position
- Knowledge of SQL and Python
- Experience with Tableau, Denodo, and/or Power BI
- Experience in the use of next best action, customer lifetime value, or churn prediction models
Benefits
- Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years
- The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years
- Access to an experienced, caring recruiting team (more than 7 years of experience, on average)
- Behavioral Health Platform
- Medical, Dental, Vision
- Health Savings Account
- Voluntary Hospital Indemnity (Critical Illness & Accident)
- Voluntary Term Life Insurance
- 401K
- Sick Pay (for applicable states/municipalities)
- Commuter Benefits (Dallas, NYC, SF, and Illinois)
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