Note: The job is a remote job and is open to candidates in USA. Info Way Solutions is a company seeking a Marketing Campaign Analyst to support the development and execution of marketing campaigns. The role involves collaborating with various stakeholders to optimize campaign performance through data analysis and targeted marketing strategies.
Responsibilities
- Support the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers
- Develop the requirements for marketing campaigns
- Create targeted segments and models
- Identify key metrics used to evaluate performance of campaigns
- Identify opportunities to optimize marketing campaigns
- Set pre-campaign analytics objectives and develop audiences and targeting
- Design, coordinate, and schedule multi-channel, multi-touch campaigns and maintain the marketing calendar
- Provide comprehensive performance measurement of campaigns
- Perform mid-campaign adjustments and refinements
- Report on return on investment and lifetime value contributions
- Assist with the adoption of new campaign or customer relationship technologies within our digital experience platform
Skills
- 3 years of experience in marketing campaign management or a related field
- Experience analyzing large data sets that may include structured and unstructured data
- Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc
- Advanced Excel skills
- Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills
- Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
- Proven ability to use reporting tools to convert data into meaningful analyses and insights
- Proven ability to translate between business and technical stakeholders
- Must be able to work effectively in a consensus-style environment that expects and promotes teamwork
- Must have experience in effectively meeting deadlines on-time with a quality product
- Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality
- Will work independently and collaboratively to prioritize and drive forward multiple projects
- Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity
- Position may require occasional travel and the flexibility to work weekends and evenings as necessary
- Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI
- Experience in the use of next best action, customer lifetime value or churn prediction models
Company Overview