Note: The job is a remote job and is open to candidates in USA. Blend is an AI services provider that combines data science, artificial intelligence, technology, and human expertise to create value for clients. The Marketing Business Development Manager will develop client relationships, sell and deliver marketing services, and lead B2C and B2B marketing programs that grow client businesses and drive incremental revenue. The role also coordinates cross-functional teams, manages projects and partners, and supports budgets and contracts.
Responsibilities
- Partner with Account Executives and U.S. Client Marketing team to identify business development opportunities for marketing services; deliver strategic thought leadership and proposals including agency and internal SME collaboration, scoping projects, timelines, and deliverables
- Ingest and synthesize past projects, performance and insights to lead development of standardized marketing materials, including creation of content within PowerPoint
- Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
- Lead input to and kick-off with Marketing’s Delivery team for marketing projects, staying abreast of project progression, performance and any deviations or challenges, as well as participate in final project delivery and results/performance monitoring to demonstrate ROI and value-add
- Manage the day-to day prioritization of work across multiple projects, deliverables, and stakeholders. Programs may utilize Proprietary Consumer Marketing platforms/initiatives and sponsorship assets, as appropriate
- Actively manage performance of third-party partners that may supplement creative, strategy, or go-to market activities
- Partner with peers and leaders in other functional areas (analytics, technology, sales, product, media, legal, finance, marketing and others) and across regions to execute projects in ways that leverage the breadth and depth of client resources
- Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements
- Manage ad hoc requests from key stakeholders, e.g., clients, account executives, senior leadership, finance, audit, etc
- Support budget forecasting and contract development and management
Skills
- 10-15 years of work experience in a marketing capacity
- Authority in multiple marketing disciplines, including brand, product, direct response, research, content, social, influencer, sponsorship, and events
- Deep payments knowledge and understanding of market dynamics in the areas of consumer/ small business; prepaid, debit, credit, and commercial payments
- Accomplished at building trusted relationships with cross-functional team members, key stakeholders, business leaders and clients
- Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
- Demonstrated ability to collaborate and influence in a highly matrixed organization
- Organized, with a natural inclination for both strategic and tactical deliverables
- Aptitude to think creatively, identifying new and innovative ways of organizing resources and prioritizing work leading to tangible business results
- Ability to work with limited direction, usually within a complex and ambiguous environment to drive fact-based recommendations, solutions, and decisions
- Leadership experience working in agency and/or consulting roles involving the development and delivery of comprehensive, multi-channel marketing programs
- Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences
Benefits
- Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
- Medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
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