Note: The job is a remote job and is open to candidates in USA. IDeaS, a SAS company, is hiring a Marketing Analytics Intern to support projects connecting marketing strategy, customer engagement data, and scalable reporting. The intern will document requirements and data structures, help prototype cross-channel attribution reporting, test results, and communicate findings and recommendations.
Responsibilities
- Inventory relevant marketing and sales interaction sources and document the data available from each source
- Help define and document interaction types, business rules, required fields, and success criteria for an attribution and influence model
- Assist with mapping and normalizing interaction data across platforms into a consistent structure
- Support development of a prototype or proof of concept for business-defined attribution reporting
- Test outputs, document findings and limitations, and recommend next steps for implementation and maintenance
- AWS marketing data foundation: Support the organization and documentation of marketing data in AWS, including source mapping, transformation requirements, and downstream use cases such as making useful outputs available to Salesforce
- Persona- and journey-based segmentation: Research relevant concepts, identify potential persona variables and channel journeys, connect academic frameworks to the business, and recommend a practical segmentation approach
- Data hygiene and process documentation: Document repeatable data quality practices, segmentation rules, definitions, and team guidance as project needs evolve
- Gather and document business and data requirements through stakeholder conversations
- Analyze source data structures and identify gaps, inconsistencies, or dependencies
- Create clear documentation, process maps, data dictionaries, or source-to-target mappings
- Use structured analysis to test assumptions and validate results
- Communicate progress, risks, findings, and recommendations in a concise business-friendly format
- Prepare a final presentation and reusable project documentation
Skills
- Currently pursuing a degree in Marketing Analytics, Business Analytics, Data Analytics, Information Systems, Computer Science, Data Science, Marketing, or a related field
- Strong analytical thinking, curiosity, attention to detail, and ability to learn unfamiliar systems
- Experience with spreadsheets
- Ability to communicate clearly, document work thoroughly, and collaborate across business and technical perspectives
- Applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status
- Equivalent combination of education, training, and relevant experience may be considered in place of the education requirement stated above
- Third-year student
- SQL, data modeling, cloud platforms, CRM, marketing automation, or visualization tools is helpful but not required
Benefits
- Remote work (United States)
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