Note: The job is a remote job and is open to candidates in USA. IDeaS Revenue Solutions is hiring a Marketing Analytics Intern to connect marketing strategy, customer engagement data, and scalable reporting. The intern will document requirements, organize and analyze data, support attribution and related marketing data projects, and communicate findings and recommendations.
Responsibilities
- Inventory relevant marketing and sales interaction sources and document the data available from each source
- Help define and document interaction types, business rules, required fields, and success criteria for an attribution and influence model
- Assist with mapping and normalizing interaction data across platforms into a consistent structure
- Support development of a prototype or proof of concept for business-defined attribution reporting
- Test outputs, document findings and limitations, and recommend next steps for implementation and maintenance
- AWS marketing data foundation: Support the organization and documentation of marketing data in AWS, including source mapping, transformation requirements, and downstream use cases such as making useful outputs available to Salesforce
- Persona- and journey-based segmentation: Research relevant concepts, identify potential persona variables and channel journeys, connect academic frameworks to the business, and recommend a practical segmentation approach
- Data hygiene and process documentation: Document repeatable data quality practices, segmentation rules, definitions, and team guidance as project needs evolve
- Gather and document business and data requirements through stakeholder conversations
- Analyze source data structures and identify gaps, inconsistencies, or dependencies
- Create clear documentation, process maps, data dictionaries, or source-to-target mappings
- Use structured analysis to test assumptions and validate results
- Communicate progress, risks, findings, and recommendations in a concise business-friendly format
- Prepare a final presentation and reusable project documentation
Skills
- Currently pursuing a degree in Marketing Analytics, Business Analytics, Data Analytics, Information Systems, Computer Science, Data Science, Marketing, or a related field
- Strong analytical thinking, curiosity, attention to detail, and ability to learn unfamiliar systems
- Experience with spreadsheets
- Ability to communicate clearly, document work thoroughly, and collaborate across business and technical perspectives
- To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status
- Equivalent combination of education, training, and relevant experience may be considered in place of the education requirement stated above
- Third-year student preferred
- SQL, data modeling, cloud platforms, CRM, marketing automation, or visualization tools is helpful but not required
Benefits
- Remote, United States
- May gain applied experience with AWS, SQL, Salesforce, HubSpot, segmentation, customer journey concepts, and marketing measurement, depending on project scope and readiness.
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