Note: The job is a remote job and is open to candidates in USA. Byte&Kite is a digital marketing agency helping clients grow through effective digital marketing. The Marketing Analytics & Insights Manager will analyze marketing performance across digital channels, develop reporting frameworks and dashboards, and translate data into actionable recommendations for clients and internal stakeholders.
Responsibilities
- Develop marketing measurement and reporting strategies aligned with client goals and KPIs
- Analyze performance across paid, organic, content, email, social, and other marketing channels
- Build and maintain dashboards and recurring performance reports for clients and internal teams
- Track KPIs such as traffic, conversion rate, CAC, CPL, ROAS, revenue, and customer acquisition trends
- Analyze attribution and customer journeys to understand how channels contribute to business results
- Identify performance trends, gaps, and opportunities through quantitative and comparative analysis
- Partner with marketing specialists to evaluate campaign performance and recommend optimization opportunities
- Present findings and strategic recommendations clearly to clients and internal stakeholders
- Continuously improve reporting processes, data quality, and marketing measurement frameworks
Skills
- 4+ years of experience in marketing analytics, digital analytics, business intelligence, or a related field
- Strong understanding of digital marketing channels and their key performance metrics
- Hands-on experience with GA4, Looker Studio, spreadsheets, and other analytics or reporting tools
- Strong analytical and problem-solving skills with the ability to identify meaningful insights from complex datasets
- Experience with attribution, conversion tracking, funnel analysis, and marketing performance measurement
- Ability to communicate analytical findings clearly to both technical and non-technical audiences
- Strong attention to detail and ability to manage multiple client reporting requirements
- Experience with SQL, Tableau, Power BI, Google Tag Manager, CRM analytics, data visualization, experimentation, or marketing mix modeling
Benefits
- Professional development and training opportunities
- Fully remote across US time zones
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