Note: The job is a remote job and is open to candidates in USA. Scalence L.L.C. is seeking a Marketing Analyst who will own the integrated campaign strategy and execution. The role involves developing and managing campaigns across various channels, ensuring alignment with brand standards and monitoring performance against KPIs.
Responsibilities
- Develop integrated campaign strategy across channels (paid, owned, earned), mapping tactics to the customer journey and campaign objectives
- Translate strategy into a channel plan, defining the role and sequencing of each tactic within the broader campaign
- Develop, review, and approve advertising tactics and creative, ensuring consistency across touchpoints and alignment with brand guidelines
- Build and maintain campaign strategy and creative presentations for internal stakeholders and leadership review
- Manage campaign timelines and deliverables, coordinating with creative, ops, email, lifecycle/CRM, legal, and vendor/agency partners to hit launch dates
- Maintain internal documents tracking messaging, versioning, and legal/compliance alignment; route materials through approval workflows
- Monitor campaign performance against KPIs across the funnel and journey, and compile status updates and reporting for stakeholders
- Manage campaign budget tracking and flag variances where applicable
- Serve as point of contact for cross-functional partners on active, integrated campaigns during the coverage period
Skills
- 2–4 years of experience in integrated campaign management, marketing, or advertising
- Experience planning campaigns across multiple channels with an understanding of the customer journey
- Experience managing multiple concurrent campaign timelines and deliverables
- Comfortable coordinating across creative, media, lifecycle/CRM, legal, and analytics teams
- Ability to ramp quickly and operate independently on established strategy
- B2B marketing experience desired
Company Overview