Note: The job is a remote job and is open to candidates in USA. Agoda is a travel technology company that connects people with destinations, accommodations, flights, and experiences worldwide. The Marketing Analyst will support the Performance Marketing Team by experimenting with search and display advertising campaigns, analyzing campaign data, developing optimization models, and building dashboards.
Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers
Skills
- Bachelor's Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
- Ability to communicate fluently in English
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Experience in digital marketing
- Academic research experience
Company Overview