Note: The job is a remote job and is open to candidates in USA. Wimmer Solutions is seeking a Senior Marketing Analytics & Insights Analyst to turn marketing data into actionable insights and support a scalable growth engine. The role leads analytical initiatives, measurement frameworks, reporting, forecasting, attribution, and recommendations that improve marketing performance and business outcomes.
Responsibilities
- Collaborate with marketing stakeholders to business objectives, define measurement strategies, and translate requirements into scalable analytics solutions
- Identify progress or gaps to monthly, quarterly goals and annual goals, proactively identifying risks, opportunities, and key drivers impacting performance
- Design, develop, and continuously enhance reporting frameworks, dashboards, and analytical models to support growth planning, forecasting, funnel optimization, and pipeline management
- Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI
- Generate actionable insights and recommendations that improve customer engagement, buying experiences, conversion rates, and channel efficiency
- Translate complex analyses into compelling executive-ready narratives through effective data visualization, reporting, and storytelling
- Establish and maintain KPI definitions, measurement standards, and documentation to ensure consistency and trust in reporting
- Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies
- Influence business decisions through regular engagement with regional and global marketing leaders, including participation in business reviews and planning processes
- Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions that improve operational effectiveness and business outcomes
- Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices
Skills
- Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field
- Ability to think in the abstract and understand the intricacies of a complex system and proficiently demonstrate ability to work with multiple and large datasets
- Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms
- Experience developing predictive, forecasting, optimization, or propensity models to support marketing and business growth objectives
- Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics
- Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data
- Experience leveraging AI-enabled analytics capabilities to enhance reporting, insight generation, and decision-making while ensuring responsible and effective use
- Exceptional communication and storytelling skills, with the ability to simplify complex concepts for both technical and non-technical audiences
- Demonstrated success influencing stakeholders and driving alignment across cross-functional teams
- Strong project management and prioritization skills, with the ability to manage multiple initiatives and deliver results in a fast-paced environment
- Naturally curious, proactive, and committed to staying current on emerging analytics technologies, marketing trends, and industry best practices
- Proven ownership mindset with a strong bias toward action, continuous improvement, and measurable business impact
- Must be able to work for a US based company without requiring visa sponsorship
- Executive presentation experience preferred
Benefits
- For regular, full-time employees working a minimum of 30 hours per week: medical, dental, and vision benefits
- For regular, full-time employees working a minimum of 30 hours per week: paid time off and holidays
- For regular, full-time employees working a minimum of 30 hours per week: 401k & company match
- For regular, full-time employees working a minimum of 30 hours per week: Flexible Health Care, Dependent Care, and Commuter Spending Accounts
- For regular, full-time employees working a minimum of 30 hours per week: Employee Assistance Program
- For regular, full-time employees working a minimum of 30 hours per week: Life & Accidental Death and Dismemberment Insurance
- For regular, full-time employees working a minimum of 30 hours per week: Short and Long-Term Disability
- For regular, full-time employees working a minimum of 30 hours per week: Payroll advance program
- For regular, full-time employees working a minimum of 30 hours per week: Charitable donation match
- For regular, full-time employees working a minimum of 30 hours per week: Athletic event sponsorship
- For regular, full-time employees working a minimum of 30 hours per week: Referral reward program
Company Overview