Note: The job is a remote job and is open to candidates in USA. Aristocrat Gaming is a gaming technology company focused on delivering solutions across regulated gaming markets. The Marketing Analyst will build, enhance, and maintain business intelligence platforms, develop reporting and analytical solutions, and support marketing and operations strategy through actionable insights. The role also involves analyzing digital initiatives, CRM campaigns, market trends, and business requirements across multiple projects.
Responsibilities
- Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
- Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth
- Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
- Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations
- Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
- Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary
- Attend training and conferences as necessary to build knowledge and refine skills
- Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned
Skills
- 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
- Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
- Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
- Expertise in gathering and documenting internal and external client requirements
- Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
- Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
- Support, advise, and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
- Experience with the Power BI reporting tools
- Capable of investigating, familiarizing, and mastering new data sets quickly
- Excellent written and verbal communication skills
- Strong problem-solving skills
- Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
- Strong organizational and time management skills, with the ability to work independently
- Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship
- Travel Expectations None
- Bachelor's degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
- Gaming analysis experience preferred but not required
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employer matching
Company Overview