Note: The job is a remote job and is open to candidates in USA. LHH is partnering with a mission-driven organization to hire a B2B Marketing Analyst. The role transforms marketing, sales, and revenue data into actionable insights by analyzing campaign performance, building dashboards, measuring funnel and pipeline effectiveness, and providing recommendations to stakeholders.
Responsibilities
- Analyze marketing, sales, and customer data to evaluate campaign performance, funnel health, pipeline contribution, and marketing ROI
- Build and maintain dashboards and recurring reports that provide actionable business insights
- Monitor lead generation, conversion rates, account engagement, and marketing-influenced revenue
- Identify trends, gaps, and optimization opportunities across marketing channels and campaigns
- Partner closely with Marketing, Sales, Revenue Operations, and Business Intelligence teams
- Support attribution reporting, campaign tracking, UTM governance, and data quality initiatives
- Validate data accuracy across CRM, marketing automation, analytics, and reporting platforms
- Present findings and recommendations to stakeholders in a clear, business-focused manner
- Help improve reporting processes, measurement frameworks, and marketing performance tracking
Skills
- • Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field
- • 3+ years of experience in marketing analytics, business analytics, digital marketing analytics, revenue operations, or a related field
- • Hands-on experience with Salesforce CRM / Sales Cloud
- • Experience building dashboards and reports using tools such as:
- • Google Analytics 4 (GA4)
- • Looker Studio
- • Salesforce Marketing Cloud Intelligence (Datorama)
- • Power BI
- • Similar reporting and visualization platforms
- • Strong Excel skills
- • Experience measuring campaign performance, conversion metrics, and marketing effectiveness
- • Understanding of UTM tracking, attribution, and marketing reporting best practices
- • Strong analytical and problem-solving abilities
- • Excellent communication and stakeholder management skills
- • 5+ years of experience in marketing analytics, revenue analytics, business intelligence, or related fields
- • Prior experience with Google BigQuery
- • Global marketing experience
- • Experience supporting cross-functional analytics initiatives
- • Google Analytics certifications
- • Experience with Salesforce Marketing Cloud Intelligence (Datorama)
- • Association, membership, certification, or nonprofit experience is a plus
- • Prior experience with associations Certification and Licensing: List all Preferred
- • Google Analytics 360 and 4 Salesforce Marketing Cloud Intelligence or similar BI platforms
Benefits
- Medical, dental, vision, life and disability insurance coverages
- FSA
- HSA
- Generous vacation
- Paid sick leave
- Paid parental leave
- Baby bonding leave
- Carers leave
- Bereavement leave
- Paid holidays
- A 401(k) plan with company match
Company Overview
Company H1B Sponsorship