Note: The job is a remote job and is open to candidates in USA. Harnham is recruiting for a customer-focused financial services organisation undergoing a pivotal digital transformation project. The Marketing Analyst will support a website redesign and launch by developing dashboards, analysing campaign and customer acquisition performance, owning web analytics, and delivering data-driven recommendations to improve marketing effectiveness and business outcomes.
Responsibilities
- Build, automate, and maintain reporting solutions and dashboards using Power BI and SQL
- Analyse marketing campaign performance, customer acquisition metrics, attribution, and ROI
- Own web analytics for a new website launch, ensuring accurate measurement and performance tracking
- Partner with external vendors and internal stakeholders throughout the website redesign project
- Design and implement a robust tracking and measurement strategy using web analytics platforms
- Deliver actionable insights and recommendations that improve marketing effectiveness and business performance
Skills
- Strong experience in marketing analytics with a proven ability to influence business decisions through data
- Advanced SQL skills and experience developing dashboards using Power BI or Tableau
- Strong knowledge of web analytics, including Google Analytics or Adobe Analytics
- Experience analysing campaign performance, paid media activity, attribution models, customer acquisition, and conversion metrics
- Strong understanding of statistics, experimentation frameworks, A/B testing methodologies, and sample size calculations
- Ability to translate complex data into clear recommendations and proposed solutions
- Comfortable working independently, managing priorities, and engaging with stakeholders across technical and non-technical teams
- Demonstrates curiosity, a growth mindset, and a proactive approach to problem solving
- Experience working with Azure-based data environments is advantageous
- Background within banking, financial services, credit unions, or similar regulated industries is beneficial
Company Overview
Company H1B Sponsorship