Note: The job is a remote job and is open to candidates in USA. FuseGlobal is a partnership of people and brand-leading companies that helps organizations improve complex business and production processes and supply chains. The Market & Brand Analytics Lead will act as an analytics consultant and strategic partner to Brand and cross-functional teams, diagnosing business performance drivers and delivering actionable insights. The role will analyze commercial and omni-channel data, communicate compelling stories, support data governance, and contribute to advanced analytics initiatives.
Responsibilities
- Serve as principle day-to-day consultant to Marketing & Corporate team
- Serve as go-to subject matter expert (SME) on marketplace performance and trends; highlight in-market business performance drivers, and suggest actions to help accelerate gains/course correct declines
- Perform Deep Dive analyses on topics of interest and prescribe actionable insights that move our business forward
- Synthesize insights after mining data across a variety of commercial & omni-channel data sources (Consumption—POS, Panel & Loyalty, Shipments/Retail Inventory, Media, Coupons, Price/Promotion, Brand Health, etc)
- Incite action and influence organizational thinking via strong consultative and storytelling abilities
- Collaborate with other insight functions including consumer, shopper & analytics to build organizational learning as it pertains to insights delivery
- Identify business opportunities and market/competitive trends using secondary and primary resources and develop a compelling story with a clear “so what” for the organization
- Prepare and develop strategic insights with strong ability to present data and information in a compelling and logical/story board approach resulting in actionable business insights
Skills
- Candidates must be located in the United States
- Mon - Fri 9am - 5pm Eastern
- BA in Economics, Statistics, Math, Data Analytics or other related quantitative function
- 5+ years of client or supplier-side CPG experience, nutritional supplement experience a plus
- Knowledge of various commercial data sources such as POS (Circana/NiQ, Spins, Stackline), Panel, Loyalty Card, Media, Price/Promotion, Brand Health, etc
- Capable of functioning in a dynamic, fluid and time sensitive environment
- Ability to work in complex and ambiguous work environment (business situation and/or scope)
- Strong interpersonal, written, and presentation skills
- Remote (prefer candidates located in Eastern time zone)
- Master's or more advanced degree a plus
- Strong academic and/or practical experience in data analytics, data visualization, statistical modeling preferred
- Experience building and maintaining Category Forecasts a plus
Benefits
- Overtime
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Disability insurance
Company Overview