Note: The job is a remote job and is open to candidates in USA. Petco is a leading company in the pet supplies industry, dedicated to improving the lives of pets and their owners. As the Manager of Store & Services Marketing, you will drive localized marketing strategies and oversee the execution of in-store events to enhance customer engagement and service adoption.
Responsibilities
- Own the localized marketing and promotional roadmap to drive awareness, acquisition, and repeat bookings for in-store services (e.g., custom consultations, technical services, wellness clinics, or specialized programs)
- Establish the overarching strategy and self-serve toolkits for Local Store Marketing, empowering field leadership and store managers to effectively drive localized store traffic
- Partner closely with the Integrated & Seasonal Marketing Planning team to translate national, seasonal, and thematic campaigns into impactful in-store experiences and services-led promotions
- Design high-impact experiential playbooks, national event strategies, and community engagement concepts that can be scaled across the store fleet
- Develop and continuously optimize the marketing and event playbooks for store grand openings, expansions, and remodels to ensure immediate and sustainable localized market penetration
- Oversee the day-to-day work, career development, and priority-setting of the Store & Services Events Marketing Specialist, ensuring flawless operational execution of all planned events, collateral, and vendor programs
- Act as a critical corporate partner to Store Operations, Regional Directors, and District Managers, maintaining a feedback loop to ensure marketing programs are operationally feasible and drive bottom-line store value
- Collaborate with Digital Marketing, Social Media, CRM/Email, PR, and Local Media teams to build highly targeted, regionalized campaigns that drive physical store foot traffic and service bookings
- Identify and negotiate strategic, co-branded sponsorship and marketing partnerships with key product vendors to fund and enhance in-store events and service-led activations
- Define key performance indicators (KPIs) for store events and local activations (e.g., services sign-ups, localized sales lift, event attendance, and customer acquisition cost) and regularly present performance hindsight reports to executive leadership
- Manage and optimize the annual Store & Services marketing budget, ensuring strategic allocation across local events, NSOs, collateral, and localized media support
- Keep a strong pulse on retail industry trends, competitor store experiences, and localized marketing technology to continuously innovate our physical retail marketing approach
Skills
- 5–7 years of experience in retail marketing, local store marketing, or experiential marketing, with a proven track record of supporting a multi-unit physical store footprint
- Experience marketing consumer-facing retail services is highly desirable
- At least 1–2 years of experience directly managing and developing marketing professionals
- Proven ability to coach, delegate, and elevate direct reports
- Experience building campaigns specifically designed to drive service-based bookings, loyalty retention, or appointment-based customer journeys
- Exceptional ability to craft high-level strategies and translate them into practical, store-level operational playbooks
- Strong executive presence with the ability to build trust and influence across both corporate departments (Creative, Digital, Merchandising) and distributed field operations teams
- Comfortable using retail data, CRM insights, and local market demographics to measure event performance, prove ROI, and optimize marketing spend
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Ability to travel for store openings, local market research, and regional events (up to 20%)
Benefits
- Health and financial benefits
- 401K
- Incentives
- PTO
Company Overview
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