Note: The job is a remote job and is open to candidates in USA. Alteryx is a data, automation, and AI company leading the transformation of modern business decision-making. The Manager, Programmatic Media will lead programmatic advertising execution and a team of media specialists while overseeing strategy, campaign optimization, audience targeting, vendor relationships, reporting, and cross-functional digital media initiatives.
Responsibilities
- Lead & Support a Team: Act as the team lead, managing and supporting a team of paid media managers, fostering a culture of continuous learning, accountability, and innovation
- Vendor & Agency Management: Oversee key relationships with media agency, demand-side platforms (GMP), ad networks, data providers, and agency partners to optimize media buying and inventory quality against budget and demand gen goals
- Strong Execution Strategy: Oversee the end-to-end strategy, launching, testing, and optimization of global programmatic, ABM, display, and paid digital channels as tied to Global Campaign goals
- Cross-Functional Collaboration: Partner with Global Campaign Managers, Web, Marketing Ops, Creative and Content, and Field Marketing to translate go-to-market priorities into cohesive digital media tactics and audience journeys
- Continuous Optimization: Drive regular campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement to maximize ROI and operational efficiency
- Programmatic Strategy & Execution: The global programmatic media strategy, execution roadmap, and tactical campaign calendar across regions
- Budget Allocation & Efficiency: Day-to-day management and optimization of the programmatic media budget, ensuring efficient spend allocation and ROI performance
- Audience & ABM Targeting: Audience list activation, dynamic targeting strategies, and optimization in partnership with Demand Gen and Marketing Operations
- Media Performance Reporting: Own the storytelling across operational campaign reporting, dashboard maintenance, and multi-touch attribution analysis, providing actionable insights to marketing leadership
- Ad Quality & Compliance: Standards for viewability, brand safety, fraud prevention, and privacy compliance across all active media buys
- First 30 Days: Onboard with the team, conduct an audit of active programmatic campaigns and DSP setups, build rapport with direct reports, and align on team priorities
- First 60 Days: Establish clear OKRs and performance benchmarks, streamline team workflows, and implement optimization frameworks across key active channels
- First 90 Days & Beyond: Consistent * ly meet the target conversion and pipeline goals, share strategy and progress to internal stakeholders clearly, and guide team members toward clear career development milestones
Skills
- 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience
- Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs)
- Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools
- Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways
- Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders
Benefits
- A target annual bonus of 15% of base salary, based on individual and company performance
- A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- An annual $200 home office reimbursement
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
Company Overview