Note: The job is a remote job and is open to candidates in USA. Coinbase is a remote-first company focused on increasing economic freedom through the future of finance. The Manager, Product Communications will own communications strategy and execution for the Consumer & Business product group, leading product launch narratives, media relations, executive advising, crisis communications, content development, and cross-functional coordination.
Responsibilities
- Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements
- Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products
- Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A
- Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives
- Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice
- Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements
Skills
- 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology and a track record of independently owning a product communications beat
- Proven media relations results, including established relationships with crypto and mainstream tech press and demonstrated success in placing proactive product narratives and managing reactive cycles
- Exceptional writing and storytelling ability with a portfolio demonstrating the translation of complex product and technology concepts into clear, compelling narratives for mainstream audiences
- Direct experience advising product executives on communications strategy, including spokesperson preparation, launch messaging, and narrative development for senior leaders
- Demonstrated ability to operate as a strategic communications partner, not just an executor, setting narrative direction and making judgment calls on positioning, timing, and channel strategy
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Benefits
- Equity eligibility
- Bonus eligibility
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k)
- Remote-first work arrangement, with quarterly in-person working sessions called “surges”
Company Overview
Company H1B Sponsorship