Note: The job is a remote job and is open to candidates in USA. ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. The Manager, Performance Marketing is responsible for leading performance marketing strategy and execution across various paid media channels, directly accountable for test-taker registrations, prep sales, and revenue, while aligning efforts with the TOEFL organization.
Responsibilities
- Lead performance marketing strategy and execution across paid social (Meta, Instagram, TikTok, Reddit, LinkedIn), paid search (Google, Bing), CTV/streaming, OOH, podcast, and digital partnerships
- Own the full conversion path from first click to registration. Work with the web team on landing pages, form conversion, and funnel drop-off
- Build and maintain a first-party audience infrastructure: customer lists, behavioral cohorts, lookalike audiences, and suppression lists
- Manage campaign budgets, pacing, and forecasting. Own the spend plan and hit the targets
- Build and run a creative testing framework: hypotheses, copy iterations, visual permutations, reads, and fast decisions. Work with the creative team to brief and iterate quickly
- Use AI tools actively across the workflow: platform-native AI (Meta Advantage+, Google Performance Max) for campaign automation, and AI-assisted analytics for faster performance reads and anomaly detection
- Lead strategy but stay hands-on. Directly build and manage campaigns, adjust bids, pull reports, and make real-time optimization decisions
- Own performance reporting for paid channels in close collaboration with the data team. Produce clear weekly reads and use visibility to make fast decisions
- Lead retargeting strategy across channels, segmenting audiences by intent stage and funnel position
- Identify and evaluate emerging channels. Pilot new formats, test hypotheses, and bring data-backed recommendations
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent work experience
- 5+ years of performance marketing experience, with at least 3 years managing multi-channel paid programs
- Search and social required; CTV, OOH, and podcast a strong plus
- Proven track record of scaling acquisition programs with measurable ROI
Benefits
- Multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
- You may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!
Company Overview