Note: The job is a remote job and is open to candidates in USA. Macmillan Learning is seeking a Marketing Manager for Flatiron Books. This role involves overseeing the development and execution of creative marketing campaigns for various book titles, collaborating with multiple stakeholders, and managing trade marketing and sales support activities.
Responsibilities
- Develop and execute creative marketing campaigns for a wide variety of titles across genres to generate awareness and drive sales
- Develop advertising campaigns assigned titles and collaborate on ad copy, creative direction, vendor outreach and budget
- Strategize influencer marketing plans, including ARC and finished book mailings, influencer boxes, paid and organic collaborations, book club outreach, and sweepstakes with partner brands
- Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and ratings and driving sales
- Work closely with the Marketing Assistant to develop cadence, creative and messaging on organic and paid promotions across Flatiron Books’ social channels
- Attend weekly marketing meetings and title specific meetings with authors and agents
- Plan and execute trade marketing campaigns, including conducting bookseller mailings, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
- Manage the creation of sales assets, including: in store merch materials and signage, sell sheets, promotional graphics, preorder incentives and kits for accounts, Edelweiss assets and account-specific requests as needed
- Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed
- Maintain budget for assigned titles
- Present learnings from influencer and advertising marketing programs at title-specific post-mortem meetings
- Analyze learnings (ie ad reporting) to inform current and future campaigns accordingly
- Communicate campaign updates to authors and agents regularly
Skills
- Excellent communication, presentation, and writing skills
- Strong understanding of influencer relationships, the advertising landscape across a variety of adult readerships, and how to reach consumer readers
- Results-oriented, motivated, resourceful, and able to work independently
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
- Ability to assess campaigns and pivot on strategy and execution accordingly
- Energy, creativity, and a passion for a wide variety of book genres in a fast-pacing, evolving department
- 5+ years marketing experience in trade book publishing
- College Degree or equivalent experience
- Basic InDesign, Canva and Photoshop skills
- Google Business Suite knowledge
- Bachelor's Degree
- Photography skills a plus
Company Overview