Note: The job is a remote job and is open to candidates in USA. Geisinger is a healthcare organization seeking a Manager Marketing to lead strategic marketing planning and execution for assigned initiatives. The role develops marketing programs, analyzes campaign and engagement data, supports internal communications, maintains brand standards, manages vendors, and leads department-wide initiatives.
Responsibilities
- Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans designed to support Geisinger’s strategic plan and goals
- Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals
- Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection, interviews, experience, personal relationships, employee forums, focus groups, surveys, etc. that enable leadership to make informed decisions
- Analyzes and prepares reports for use in the internal communications planning process
- Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives
- Maintains quality and brand standards
- Ensures that programs capitalize on the integrated nature of the overall Marketing and Communications department
- Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise
- In partnership with direct supervisor and other departmental, hospital/Institute and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and activities
- Tracks and reports return on investment
- Metrics might include: enhanced perception on the part of employees, higher employee engagement scores in annual surveys, increased number of intranet hits, increased interactivity with digital communications, higher attendance at forums/employee events, higher rates of enrollment in organizational programs
- Generates innovative solutions and ideas that support Geisinger’s mission
- Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibility
- Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc
- Works collaboratively, and communicates effectively with direct reports, colleagues and supervisors
- Fosters a spirit of teamwork and shared success
- Other duties as assigned
Skills
- Bachelor's Degree- (Required)
- Minimum of 5 years-Related work experience (Required)
- Builds Relationships
- Critical Thinking
- Manages Projects And Functions
- Mentoring Skills
- Organizing
- Minimum of 1 year-Managerial/Supervisory (Preferred)
Benefits
- Healthcare benefits for full-time and part-time positions from day one, including vision, dental and domestic partners
- An atmosphere of collaboration, cooperation and collegiality
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