Note: The job is a remote job and is open to candidates in USA. Dechra is a global specialist veterinary pharmaceutical company. The Manager, Mar-Tech and Digital Operations oversees owned digital channels and marketing technology operations, coordinating platforms, content workflows, analytics, and cross-functional execution. The role also drives digital performance optimization and translates insights into actionable marketing recommendations.
Responsibilities
- Serve as the operational bridge across web, eCommerce, Dechra Academy, and analytics
- Act as the connective layer between Digital & Technology, Brand Marketing, Sales, and external partners to ensure digital work is executed efficiently and consistently across platforms
- Translate business needs into clear operational requirements for core D&T platforms, including CMS, DAM, LMS, loyalty, B2B eCommerce, and analytics tools
- Support platform integration, activation, and day-to-day utilization so workflows, data flows, and campaigns run smoothly across systems
- Partner with internal teams and agencies to clarify roles, remove blockers, and keep digital execution aligned with business priorities
- Drive digital channel performance and content activation
- Own the execution and optimization of Dechra’s owned digital channels, with a focus on website content, search visibility, conversion performance, Dechra Academy/LMS, and key digital assets
- Manage website content strategy, content creation workflows, optimization, and ongoing maintenance
- Apply SEO, AEO, and CRO best practices to improve discoverability, engagement, and conversion
- Ensure digital content is created, approved through appropriate review processes, managed in the DAM, and deployed effectively across channels
- Support the strategic development, administration, reporting, and continuous improvement of Dechra Academy and online MedEd experiences
- Own analytics, attribution, and performance storytelling
- Translate complex analytics into simple, actionable insights for non-technical stakeholders. Drive performance conversations from “what happened?” to “what should we do next?”
- Use insights to inform optimization, prioritization, and future campaign and journey design
- Proactively identify business insights and digital marketing recommendations
- Identify digital marketing opportunities, prioritize recommendations, and support implementation through clear next steps, stakeholder alignment, and continuous learning
- Proactively identify digital marketing opportunities based on performance data, customer behavior, stakeholder input, competitive trends, and business priorities
- Prioritize recommendations based on potential business impact, customer experience value, feasibility, and alignment to strategic goals
- Translate insights into clear next steps, recommended owners, implementation considerations, and stakeholder alignment needs
- Apply learnings from implemented recommendations to improve future content, channel, campaign, and customer journey planning
Skills
- Deep experience in marketing operations, revenue operations, and lifecycle marketing
- Strong CRM and marketing automation expertise (Salesforce, MCAE/Pardot)
- Customer data strategy, data modeling, and integration literacy
- Journey orchestration, segmentation, and automation design
- Marketing analytics, attribution, and performance management
- MarTech product ownership and roadmap management
- Cross-functional leadership and stakeholder coordination
- Ability to connect strategy, data, technology, and execution
- Ability to travel up to 25%
Benefits
- Free weekly wellness sessions focused on employees' physical and mental wellbeing
- Flexible work arrangements
- A generous employer 401(k) match
- Other incentives for long-term financial wellness
- Health, financial, and voluntary benefit programs
Company Overview