Note: The job is a remote job and is open to candidates in USA. PrizePicks is hiring a Lifecycle Marketing Analytics Manager to lead analytics and measurement across lifecycle, CRM, and promotions programs. The role manages analysts and advises leadership on promotional investment, experimentation, customer conversion and retention, and cross-product adoption.
Responsibilities
- Lead a team of data analysts, covering lifecycle, promotions, and CRM
- Deliver clear, data-driven insights and recommendations to senior leadership
- Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization
- Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy
- Measure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivation
- Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns
- Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze
- Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale
- Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale
Skills
- Advanced SQL
- Excel
- Exceptional communicator, with experience presenting to senior leadership
- Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)
- Comfortable balancing hands-on work with team leadership
- 5+ years of experience in lifecycle, CRM, retention, or growth analytics
- 1+ year of experience managing analysts
- Proven experience measuring and optimizing promotional, incentive, or reinvestment spend
- Deep experience with experimentation, including A/B testing, holdout design, and power analysis
- Experience supporting targeted and triggered lifecycle programs at scale
- Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
- You must be authorized to work for any employer in the U.S
- We are unable to sponsor or take over sponsorship of an employment Visa at this time
- Tableau (strongly preferred) or similar BI tool
- Python (preferred for statistical analysis, experimentation, or automation)
- Dbt or similar data transformation tools (preferred)
- Experience partnering with CRM teams and platforms (Braze strongly preferred)
- Experience with cross-product adoption or cross-sell strategy (preferred)
- Experience in daily fantasy, gaming, or another app-based B2C business (preferred)
Benefits
- For full-time employees: Company-subsidized medical, dental, & vision plans
- For full-time employees: 401(k) plan with company match
- For full-time employees: Annual bonus
- For full-time employees: Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- For full-time employees: Generous paid leave programs, including 16-week paid parental leave and disability benefits
- For full-time employees: Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- For full-time employees: Company-wide in-person events and team outings
- For full-time employees: Lifestyle enhancement program
- For full-time employees: Company equipment provided (Windows & Mac options)
- For full-time employees: Annual performance reviews with opportunities for growth and career development
- Remote candidates are considered from anywhere in the U.S.
Company Overview