Note: The job is a remote job and is open to candidates in USA. A+E Global Media is a global media and entertainment company that values diversity and flexibility. They are seeking a Manager for Lifecycle Marketing to lead the strategy, development, and optimization of lifecycle journeys that enhance engagement and retention across brand platforms.
Responsibilities
- Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
- Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
- Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
- Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
- Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
- Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
- Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement
- Serve as subject matter expert for the Global Marketing team
- Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance
- Contribute to the creation of a high-performing marketing team
Skills
- 3-5 years' relevant experience in lifecycle marketing
- A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
- Deep expertise in segmentation, personalization, and experimentation methodologies
- Strong communication skills and ability to translate data into compelling narratives
- Proactive self-starter, comfortable moving projects forward independently
- Test and learn mindset
- Highly collaborative with both internal and external partners
- AI fluency and prompting skills
- Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus
Benefits
- Annual Incentive Target: 12.50%
- Healthcare coverage
- 401k matching
Company Overview
Company H1B Sponsorship