Note: The job is a remote job and is open to candidates in USA. Pharmavite is a company focused on complete nutrition and is known for its top-selling vitamin brand, Nature Made. The Manager, Lifecycle Analytics will be responsible for measuring and analyzing the customer lifecycle, translating complex data into actionable insights to inform retention and CRM strategies, while collaborating with various teams to enhance customer experience.
Responsibilities
- Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
- Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
- Develop and maintain dashboards and reporting to track key lifecycle KPIs
- Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
- Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
- Provide clear recommendations and insights to senior stakeholders and leadership
Skills
- 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
- Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
- Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
- Familiarity with CRM platforms and lifecycle marketing concepts
- Experience working in DTC, omnichannel, and consumer goods preferred
- Strong communication skills and ability to manage cross-functional relationships
- Bachelor's degree in a quantitative field or equivalent relevant experience
Benefits
- Annual performance bonus
- Medical, dental and vision benefits
- 401K match
- Other wellness benefits
- Total Rewards package
- Recognition program
Company Overview