Note: The job is a remote job and is open to candidates in USA. Stanley Black & Decker, Inc. is a global tools and industrial products company with a portfolio of well-known brands. The Manager, Global SEO & AEO will support the Global Experience Management team by leading technical SEO, answer engine optimization, content strategy, website migrations, performance reporting, and guidance for regional and brand teams.
Responsibilities
- Execute technical SEO audits across SFCC, AEM, and Shopify brand websites — covering site architecture, crawl optimization, redirect management, canonical strategy, and indexation health
- Serve as the technical SEO resource during new website builds and platform migrations: review staging environments, flag pre-launch issues, and validate post-launch technical health
- Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup (Product, FAQ, HowTo, BreadcrumbList) across the brand portfolio
- Own Core Web Vitals monitoring; partner with development teams to prioritize and validate fixes, and conduct log file analysis to identify crawl budget inefficiencies
- Develop keyword research frameworks by brand, product category, and market — mapping intent signals to content types and customer journey stages
- Produce optimized content briefs and conduct on-page audits covering titles, meta descriptions, headers, image alt attributes, and internal linking
- Lead topic clustering and content gap analysis; guide content teams on AEO best practices including structured answers, FAQ schema, and AI-answer-optimized formats
- Own SEO performance reporting across the brand portfolio — building dashboards in Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio
- Conduct competitive gap analysis and monitor SERP features (featured snippets, PAA, AI Overviews) to surface ranking and visibility opportunities
- Support regional and brand teams with ad hoc SEO/AEO guidance for campaigns, product launches, and platform projects; contribute to training materials and best practice guides
- Support larger Digital COE Team initiatives and perform other duties as assigned
- Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability
Skills
- Bachelor's or Master's degree in Marketing, Communications Computer Science, related field; equivalent experience will be considered
- Proven technical SEO skills: crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals
- Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms
- Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console)
- Solid working knowledge of Adobe Analytics or GA4; experience building dashboards in Looker Studio or equivalent
- Working knowledge of HTML, CSS, and JavaScript as they relate to SEO; able to identify and communicate technical issues to developers
- 3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-marketing programs
Benefits
- Remote work arrangement for U.S.-based employees
- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Wellness program
- Disability benefits
- 401(k) and retirement benefits
- Employee Stock Purchase Plan
- Paid time off, including paid vacation, holidays, and personal days
- Tuition reimbursement
- Annual merit increases may be available to successful candidates
- Discounts on Stanley Black & Decker tools and products
- Discount programs for other vendors and partners
- Career development across multiple career paths
- Access to learning resources, including the digital learning portal, Lean Academy, and online university certificates and specializations
- Opportunities to participate in volunteerism, giving back, and sustainable business practices
Company Overview
Company H1B Sponsorship