Note: The job is a remote job and is open to candidates in USA. Amsive is a performance marketing agency that emphasizes collaboration and innovation. The Manager, Digital Media will be responsible for managing and optimizing paid media campaigns while overseeing a small team and contributing to paid media strategy.
Responsibilities
- Develop/contribute to and implement paid media strategies across multiple platforms
- Build and manage complex campaigns, including dynamic ads and other scalable media structures aligned to longer consideration cycles and multi-touch journeys
- Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling
- Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness
- Report regularly on campaign performance, providing actionable insights, and recommendations for improvement
- Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs
- Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies
- Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising
- Manage and mentor a team of 1-2 paid search specialists, ensuring continuous development and improvement
- Prioritize and manage team efforts and resources to exceed client deliverables
- Project manage complex campaign tasks and ensure timely delivery
- Build and standardize processes for campaign execution, optimization, and reporting to ensure operational efficiency
- Stay current with the latest industry trends, tools, and best practices in paid search and digital advertising
Skills
- 4–6 years of experience working in digital advertising, preferably within a performance marketing agency or in-house marketing team
- 4-6 years of strong hands-on experience managing paid search (Google/Bing) campaigns; experience with paid social (Meta, LinkedIn, Reddit) and/or programmatic advertising is required as applicable to account scope
- 1-2 years of experience managing and developing a team of 1-3 people
- Prior experience overseeing or mentoring junior team members; formal people management experience is a plus
- Proven ability to manage campaigns independently and optimize performance based on data and insights
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Effective communicator with clients and internal stakeholders
- Strong organizational and project management skills, with the ability to manage multiple priorities
- Proven ability to prioritize and allocate resources to meet client expectations and deliverables
- Exceptional project management skills with experience managing complex tasks with conflicting priorities
- Excellent communication, analytical, and problem-solving skills
- Experience with enterprise-level clients preferred
- Experience with B2B preferred
Benefits
- Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
- Dental, Vision, and Health Insurance
- 401(k) with a company match program
- Paid Parental Leave
Company Overview