Note: The job is a remote job and is open to candidates in USA. GNC is a health and wellness company focused on helping consumers achieve their health goals through innovative products and solutions. The Manager, Digital Analytics partners with eCommerce, Growth Marketing, and other teams to transform digital and customer data into strategic insights, recommendations, and growth opportunities. The role also oversees measurement planning, dashboards, analytics implementation, testing, and data governance.
Responsibilities
- Support strategic digital analytics for the Growth department, partnering with eCommerce and Growth Marketing to develop insights that inform business strategy, investment priorities, customer experience improvements, and revenue growth
- Translate complex business questions into analytical frameworks that uncover performance drivers, growth opportunities, customer friction, and recommended actions—not just report on historical results
- Partner with eCommerce, Growth Marketing, merchandising, product, technology, finance, and leadership teams to define measurement plans, shape business priorities, and ensure analytics are embedded early in planning
- Manage analytics requirements for site experience enhancements, platform changes, campaign tracking, media and marketing initiatives, and broader digital transformation work across the Growth department
- Partner cross-functionally to support A/B testing and personalization data capture and measurement
- Develop dashboards, scorecards, and recurring reporting that do more than surface metrics—they clarify what matters, why performance is changing, and where teams should take action
- Analyze traffic, conversion, engagement, revenue, margin, promotional activity, customer behavior, channel performance, and campaign effectiveness to proactively identify growth opportunities and areas of friction
- Ensure measurement accuracy by partnering with technology and implementation teams on tagging, dataLayer strategy, event tracking, QA, and analytics validation
- Deliver leadership-ready insights and recommendations that clearly communicate what happened, why it happened, and what actions should be taken next
- Act as a business-facing analytics partner who actively challenges assumptions, frames tradeoffs, and brings forward data-backed recommendations to influence eCommerce and marketing strategy
- Fostering a culture of data-driven decision-making, curiosity, accuracy, and business partnership
- Contribute to scalable analytics processes, documentation, governance standards, and best practices that improve reporting consistency and stakeholder trust
Skills
- Bachelor's degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or a related field; equivalent experience may be considered
- 6+ years of experience in digital analytics, eCommerce analytics, marketing analytics, business intelligence, or a related analytical role
- Strong understanding of eCommerce KPIs, digital customer journeys, conversion funnels, attribution, campaign tracking, site merchandising, and promotional performance
- Demonstrated ability to move beyond reporting into proactive insight generation, strategic recommendation development, and business decision support
- Hands-on experience with GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, or analytics implementation validation
- Familiarity with testing and optimization programs, including A/B testing, CRO analysis, personalization, and customer behavioral insights
- Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
- Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading
- Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards
- Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
Company Overview
Company H1B Sponsorship