Note: The job is a remote job and is open to candidates in USA. Catalyst Brands is a company with a Digital Analytics team that supports data-driven decision-making across ecommerce. The Manager, Digital Analytics uses business intelligence systems to analyze key performance indicators, provide actionable recommendations, and guide digital merchandising, marketing, and ecommerce operations. The role also leads analytics initiatives, mentors team members, and influences cross-functional stakeholders and leadership.
Responsibilities
- Serve as a SME in digital analytics spanning Web, Mobile, Social, Email and Media
- Mentor team-members and develop a strong foundation of data-driven decision making within the team
- Utilize Google/Adobe Analytics, Tableau and Snowflake to automate reporting & insights
- Propose and undertake A/B tests for driving UI recommendations
- Provide insights and actionable recommendations that drive site experience and optimize other KPI’s
- Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide them reporting and analytics support
- Collaborate with the e-commerce, merchandizing, marketing, and analytics teams in the design and measurement of all initiatives
- Identify key metrics and tracking requirements for all digital commerce channels, including website, email/push, and mobile apps
- Deliver proactive insights to drive business using clear storytelling and be a proponent of data-oriented decision making
- Analyze and interpret data from multiple sources using cloud data warehouse platforms to identify trends, patterns, and opportunities for optimization and growth in digital sales revenue
- Manage the company's digital analytics tools and ensures accurate tracking and data collection
Skills
- Bachelor's degree in Statistics, Analytics, Computer Science, Economics, Marketing, Engineering, Mathematics, Finance
- 5+ years of hands-on experience using Google/Adobe Analytics, SQL and Tableau
- 3+ years of experience leading a digital analytics team
- Ability to convey complex technical concepts to non-technical audience
- In-depth understanding of common web/e-commerce metrics and definitions
- Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise
- Excellent communication and oral presentation skills
- Master's degree
- Experience in retail and/or e-commerce
Benefits
- Remote: Yes
Company Overview