Note: The job is a remote job and is open to candidates in USA. Workway is a professional staffing firm placing candidates with organizations nationwide, including a nationally recognized healthcare system focused on medical innovation and compassionate care. The Manager Content Strategy will govern enterprise content taxonomies and metadata standards, manage content personalization and intake processes in Sitecore, and collaborate with technical, SEO, and marketing teams to improve content quality and discoverability.
Responsibilities
- Design, govern, and maintain the enterprise content taxonomy and metadata schema standards within Sitecore across all digital web, blog, and product platforms
- Own the content-to-personalization mapping within Sitecore Personalize, defining targeting rules and audience segmentation in partnership with platform and engagement teams
- Manage the intake triage and scoping process for digital product content requests, ensuring taxonomy and personalization requirements are integrated into content briefs during initial planning
- Train and conduct ongoing audits of web and editorial teams on tagging standards, metadata governance, and lifecycle rules to maintain content quality and searchability
- Collaborate with IT, SEO, and marketing stakeholders on CMS configuration, information architecture, and living content inventories to identify gaps and optimize organic discoverability
Skills
- Bachelor's degree with 5+ years of relevant professional experience
- Direct, hands-on experience designing and governing content taxonomies and metadata schemas within an enterprise CMS (Sitecore, Adobe Experience Manager, Drupal, or equivalent)
- Proven ability to translate editorial strategy into structured content models and governance frameworks that enable search, personalization, and AI workflows downstream
- Strong cross-functional stakeholder management skills with a demonstrated track record of building governance documentation and operational processes autonomously
- Hands-on experience with Sitecore or equivalent CMS preferred
- Background in UX, information architecture or content design is a plus
- Health system or regulated industry experience is preferred
Benefits
- Employees have access to healthcare benefits including medical, dental and vision
- 401(k) plan
- Remote work
Company Overview