Note: The job is a remote job and is open to candidates in USA. Digiday Media is a media company and community serving digital media, marketing, and advertising professionals. The Senior Manager, Advertising Products and Operations will oversee direct-sold digital advertising operations across websites, newsletters, and audio/podcasts, managing campaign execution, quality assurance, inventory, performance reporting, and process improvements.
Responsibilities
- Oversee the day-to-day of the company’s advertising operations . You will be responsible for the lifecycle of all campaigns, including managing the pre-sale process, booking, trafficking, delivery, troubleshooting, optimizations, and reporting for all three of our media brands across sites, newsletters, and audio/podcasts
- Act as the advertising point person for the sales team . You will work with sellers to determine feasibility, recommend solutions, vet contracts and sign off on RFPs
- Evaluate and assess areas of improvement. You will be asked to make recommendations that help streamline processes and the performance and efficiency of advertising campaigns
- Manage quality assurance , including performing regular checks, providing client previews, debugging issues/identify potential issues with campaigns and generally, ensuring that all aspects of our campaigns are delivering as they should be
- Monitor and analyze campaign performance . You will provide updates for clients and regular reporting for internal purposes. Each week you will let the company know what’s going well and what we can be doing better
- Oversee the management of inventory , including keeping availability up to date in real-time, relaying that information to sellers and booking sold campaigns
- Other areas as needed , including assisting with special projects/RFPs/pitch decks as needed
Skills
- You have some experience in advertising operations and a good understanding of the ins and outs
- You're someone who's able to perform all the blocking and tackling necessary to keep our direct-sold ad operations running smoothly while also being able to change gears and think about our offerings from a higher level
- Most importantly, you're a model team player and are able to communicate and develop strong working relationships with the various stakeholders at Digiday
- 2 to 3 years of Ad operations and/or ad campaign management experience
- A solid understanding of the digital advertising space and the nuances that can impact the performance and delivery of campaigns
- A strong communicator. Someone who is easily able to articulate campaign issues and work with the internal teams to keep campaigns running smoothly
- Impeccable attention to detail and someone who is highly-organized
- An analytical mindset. You are able to understand the results of campaigns and articulate recommendations for future campaigns
- A good collaborator. You are able to understand what clients are trying to achieve and work with sellers to make recommendations
- Comfortable with working in a fast-paced, ever-changing, sometimes ambiguous environment
- Ability to handle multiple campaigns at a time and proactively manage all assigned tasks
- Google Ad Manager (GAM) and Google Campaign Manager (GCM)
- Proficiency with Excel (pivot tables, v-look up)
- Proficiency in newsletter campaign builders (preferably Campaign Monitor)
- Experience with Wordpress
- Experience trafficking ads directly in GAM (all forms of creative) as well as implementing pixels and other tracking tags
- Programmatic (PD, PG) trafficking experience
- Knowledge of Google Analytics
- Experience with project management platforms such as Asana
Company Overview