Note: The job is a remote job and is open to candidates in USA. Physician’s Choice is a rapidly growing gut health supplement company and the #1 probiotic brand in the US. The Lives Marketing Manager will own the end-to-end TikTok Shop livestream program across creator-hosted and brand-hosted channels, driving strategy, creator relationships, revenue growth, profitability, performance analytics, and the transition to an in-house program.
Responsibilities
- Own the end-to-end lives program across both channels; external (creator-hosted) and internal (brand-hosted); with a mandate to grow lives as a share of our TikTok Shop revenue
- External: manage creator relationships at scale and run ongoing outreach to grow the roster; source, vet, and onboard creators matched to our target customer
- External: keep our program competitive so top creators choose to work with us. Own commission, retainer, and incentive structures, resource creators properly (flash sale support, promo mechanics), and act on creator feedback
- Internal: lead the transition from our current agency partner to a fully in-house program — extract best practices, run a heavy test-and-learn agenda, and build the internal playbook, hosts, and confidence to own the channel
- Manage GMV Max spend — feed high-performing sessions into paid once they show organic traction, and own the efficiency of that spend
- Own profitability alongside top-line growth: recommend pricing and creator deal structures for channel-owner approval (balancing stronger creator offers against our pricing guardrails), prioritize the right products and SKUs for live, and maintain our EBITDA floor while hitting revenue goals
- Track and report performance across both channels — GMV, AOV, conversion, enter room rate, average watch time, GPM, and revenue share by creator — identify winning creators and hosts, and double down on what works
- Guide session quality across both channels — briefing on angles, product knowledge, and promo mechanics (flash sales, giveaways, product pinning) — and keep every live session compliant
- Stay on top of what top brands are doing with live, TikTok Shop platform and algorithm changes, and broader marketing shifts — and bring those learnings into our strategy
- Manage the lives budget, present results to leadership, and recommend the right operating model for each channel (fully internal, hybrid, or additional headcount) as the program scales — including flagging when creator outreach volume warrants a dedicated hire
Skills
- Experience running live commerce or creator/affiliate programs; TikTok Shop LIVE experience with a track record of results is strongly preferred
- Highly analytical — fluent in GMV, AOV, conversion, and margin data, and able to turn numbers into decisions
- Commercially minded — thinks in revenue, profitability, and share growth, not vanity metrics
- Personable and persuasive — able to build creator relationships at scale, negotiate win-win deals, and hold creators, hosts, and agency partners accountable without damaging the relationship
- Highly independent and a self-starter — comfortable owning ambiguity and running two channels at once with minimal direction
- Sees the big picture while staying on top of the details; a collaborative team player
- Bonus: GMV Max or TikTok Shop paid experience, supplement/wellness category compliance knowledge, experience building a creator roster from scratch, or taking an agency-run program in-house
- TikTok Shop LIVE experience with a track record of results is strongly preferred
Benefits
- Day one health benefits with multiple options to best fit your healthcare needs
- 401k match up to 4%
- Paid maternity and parental leave
- $150/quarter wellness benefit
- $75/month cell phone reimbursement
- $100/month in free company product
- Free lunch twice a week in our Wheat Ridge Office
- Free office snacks
- Paid Holidays
- Generous self-managed paid time off program
- Work-life balance and a fun environment
- Casual dress code
- Mentorship Program
- Professional growth and development within the organization
- Company Annual Bonus, 6-24% bonus targeted dependent on hitting annual goals
- Stock Appreciation Rights Bonus Program
Company Overview
Company H1B Sponsorship