Note: The job is a remote job and is open to candidates in USA. Experian is a global data and technology company that powers opportunities for people and businesses around the world. The Lifecycle Program Marketing Manager will lead the strategy and execution of email, push, and SMS communications for the Home vertical, managing campaigns from planning through measurement. The role will use performance data, audience segmentation, testing, and cross-functional collaboration to improve customer engagement and deliver personalized experiences.
Responsibilities
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical
- Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches
- Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics
- Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings
- Coordinate CRM plans with product launches, performance goals, and broader business initiatives
- Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement
- Support multi-channel communication programs that align business goals with customer needs
Skills
- 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area
- Experience delivering communication programs at an enterprise scale
- Experience measuring campaign performance and using results to guide campaign decisions
- Experience working with cross-functional teams such as product, marketing, and analytics
- Experience managing multiple CRM or digital communication initiatives with overlapping deadlines
- Bachelor's degree in marketing, business, communications, or a related field
Benefits
- Variable pay opportunity
- Bonus plan
- Medical benefits
- Dental benefits
- Vision benefits
- Matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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