Note: The job is a remote job and is open to candidates in USA. Housecall Pro helps home service professionals streamline their businesses. The Lifecycle Marketing Technologist manages multichannel lifecycle campaigns across email, SMS, and in-app messaging, including strategy, execution, performance analysis, and optimization.
Responsibilities
- Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
- Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
- Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
- Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
- Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
- Segment customer lists and apply personalization to deliver targeted, relevant communications
- Build accurate email campaigns for deployment
- Conduct A/B testing to refine campaigns and improve customer engagement and conversions
- Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
- Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
- Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders
Skills
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
- 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
- Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
- Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
- Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
- Solid grasp of customer data models, segmentation, and event-based triggering
- Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
- Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
- Strong communication and teamwork skills
- Attention to detail and creative problem-solving abilities
- Ability to adapt to changing priorities and meet deadlines
- A proactive mindset focused on continuous improvement
- Enthusiasm for learning and staying current with industry trends
- Strong ability to Multi-task to ensure communication and deployments happen on-time
- Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
Benefits
- Medical, dental, vision, life, and disability coverage
- 401(k)
- Paid holidays
- Flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
- Employee assistance program
- Paid parental leave
- Remote role (#LI-Remote)
Company Overview