Note: The job is a remote job and is open to candidates in USA. Wizard AI is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust. They are seeking a Lifecycle Marketing Manager to develop and optimize lifecycle marketing strategies that enhance user engagement and retention through various communication channels.
Responsibilities
- Assess our current email, SMS, and push setup and develop a full lifecycle roadmap that supports the customer shopping journey from discovery and product exploration to repeat engagement and long-term retention
- Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance
- Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user
- Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice
- Design and build scalable email templates and systems that can be reused, iterated on, and improved over time
- Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows
- Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals)
- Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn
- Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard
Skills
- 3–5 years of lifecycle, CRM, or retention marketing experience in e-commerce, AI shopping, retail technology, marketplaces, or consumer shopping products
- Deep understanding of consumer shopping behavior and how personalized lifecycle marketing can drive product discovery, purchasing decisions, and long-term customer value
- Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
- Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
- Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
- You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
- Strong writing skills with a high bar for both clarity and tone
- Experience at companies such as Amazon, Instacart, Etsy, Shopify, DoorDash Commerce, Klarna, Honey, Rakuten, Capital One Shopping, Perplexity Shopping, Google Shopping, or other AI-powered commerce or consumer shopping platforms
- Experience marketing AI-powered consumer products or shopping assistants
- Experience using behavioral, catalog, and recommendation data to personalize lifecycle campaigns
- Familiarity with product recommendation systems, shopping intent signals, and commerce analytics
Benefits
- Equity in the form of stock options
- Medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO and company holidays
- Fully remote work within the United States
- Periodic company offsites and team gatherings
Company Overview