Note: The job is a remote job and is open to candidates in USA. Hunter is a platform that helps founders, salespeople, marketers, and recruiters find professional email addresses and reach business contacts. The Lifecycle Marketing Manager will own the full user lifecycle strategy and execution across email, social, paid, affiliate, and partner channels. The role focuses on improving onboarding and nurturing, increasing free-to-paid conversion, promoting content, supporting sales enablement, and driving usage, retention, and revenue.
Responsibilities
- Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional)
- Cold email marketing
- Co-marketing with partners
- Affiliate marketing campaigns
- Social media
- Written and video content creation (inc. blogs and webinars)
- Reporting and insights
- Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn - leveraging the full channel mix to engage, educate, and nurture users
- Increase free-to-paid conversions: Your core measurement is the ability to convert free user to a paid plan
- Establish and improve the nurture engine: You'll build a nurture engine that leverages user-behavior and persona signals to deliver personalized communications that builds brand affinity
- Promote content, research, and playbooks: You'll distribute highly-valuable content to help our users be more effective in their outreach, promoting webinars, guides, playbooks, the Outfoxed podcast, and monthly research
- Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account and proactively engage them to support sales pipeline generation
- Channel marketing: You'll manage communications with our affiliate program and support co-marketing activities to engage new partners
- Agentic marketing support: You'll proactively develop, own, and continuously improve the use of AI in your workflow using Claude, ChatGPT, and Gemini
Skills
- Location: North America or Europe (inc. UK) | Timezones: UTC-05, UTC+0, UTC+1, UTC+2
- • You have at least 5 years experience with a lifecycle marketing role, with proven success in building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model
- • You have deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings
- • You take full ownership of the strategy, execution, and continuous improvement of lifecycle marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners
- • You are highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success
- • You have a curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity
- • You are tech-savvy and a self-starter. we'll train you on our system and tools, but you should generally be comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion
- • You are data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further
- • You have strong verbal and written communication skills, and integrate these skills into AI workflows
- • You're experienced in remote work and feel comfortable working independently, primarily through async communication
- This is a remote position , and we're hiring someone based in North America or Europe (inc. UK) only
- Twice a year, the team meets in a company retreat in Europe - those weeks are invaluable to improving collaboration and getting to know better the people you're working with. You'll need enough flexibility to join us in Europe for those company retreats
- • Bonus points if you've worked with tools like hunter.io, understand this category, and have worked within it or in a related category (e.g. email marketing)
Benefits
- An automatic yearly raise of 5%
- Five weeks of paid vacations per year
- Co-working space membership
- Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)
- Fully remote position
- Twice a year, the team meets in a company retreat in Europe
Company Overview