Note: The job is a remote job and is open to candidates in USA. Ultra is a brand of nicotine-free functional pouches focused on building a category-defining performance brand. The Lifecycle Marketing Manager will build and optimize personalized post-purchase experiences across onboarding, engagement, subscriptions, winback, and reactivation, using data to improve retention and customer lifetime value.
Responsibilities
- Build and run the full lifecycle experience—onboarding, activation, habit formation, subscription nudges, winback, and reactivation
- Design highly personalized onboarding journeys that meet customers where they are, set the right expectations, and drive correct, confident product usage
- Treat email and SMS as core craft surfaces—but deploy whatever the moment calls for: in-product nudges, packaging inserts, education, and new engagement touchpoints
- Manage the complexity of a multi-segment, multi-flow lifecycle program with precision and care
- Think from the customer’s perspective to generate compelling messaging that feels personal, useful, and on-brand
- Write and/or brief copy and creative for lifecycle comms, partnering with Creative to bring flows to life
- Ensure every touchpoint reinforces the right usage, expectations, and perceived value
- Build flows and experiences end-to-end inside the ESP—segmentation, triggers, logic, and personalization (both directly and with agency support)
- Run lightweight tests across onboarding, messaging, timing, and offers; read the results and refine
- Document and systematize what works so wins are repeatable and scalable
- Build and run subscription lifecycle programs that support opt-in, save rate, and churn recovery
- Develop winback and reactivation flows grounded in customer motivation—not blanket discounts
- Help recover revenue and re-engage high-intent customers through thoughtful, well-timed comms
- Use cohort, funnel, and flow-performance data to understand how your lifecycle work is reducing churn and supporting LTV
- Monitor the health of your flows and segments, spot drop-offs, and turn what you see into the next iteration
- Translate performance signals into concrete improvements—comfortable separating signal from noise
- Partner with the Head of Growth on offers, bundles, and promotions as they show up across the lifecycle
- Help ensure lifecycle offers support long-term value, not just short-term spikes
Skills
- You're hands-on and fluent in Klaviyo or a comparable ESP—you can build sophisticated, personalized flows yourself, not just spec them
- You think like the customer and can generate and brief comms that are genuinely compelling—you sweat tone, timing, and detail
- You're data-literate: comfortable in dashboards and flow analytics, using performance to iterate and improve
- You can manage lifecycle complexity—many flows, many segments—without dropping the details
- You understand how lifecycle work connects to churn and LTV, and you keep that line of sight while you execute
- You're strong on email and SMS, but you think holistically about the full post-purchase experience
- You care about getting better every week—and you embody ULTRA's values: Move fast. Be data-driven. Take ownership. Build with intention. Compete to win
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- HSA access
- 401(k)
- Bathhouse membership for recovery and reset
- Unlimited PTO
- Clear, direct pathway to strategic ownership
- Opportunity to own Ultra’s retention strategy within a year
Company Overview