Note: The job is a remote job and is open to candidates in USA. OpenLoop is a health tech company focused on providing telehealth support solutions. They are seeking a Lifecycle Marketing Manager to lead and develop lifecycle marketing efforts that enhance customer and patient communications, optimize marketing flows, and improve overall care experiences.
Responsibilities
- Lead a revamp of OpenLoop’s lifecycle marketing efforts from the ground up across prospects, customers, and patients
- Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product
- Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education
- Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle
- Lead the charge on building OpenLoop’s customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients
- Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience
- Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages
- Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion
- Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value
- Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience
Skills
- 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing
- Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement
- Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences
- Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates
- Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value
- Ability to connect communications strategy to business impact across both client and patient experiences
- Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development
- Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications
- A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail
- Self-serve product experience is a plus, but not required
- HubSpot experience is a plus
- Clay experience is a plus
- Experience in health tech or healthcare is a plus, but not required
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
Company Overview