Note: The job is a remote job and is open to candidates in USA. DrAnaMaria.com LLC is a fast-growing pediatric health education and e-commerce company led by Dr. Ana-Maria Temple. They are seeking an experienced Lifecycle Marketing Strategist to manage and optimize their email and SMS marketing efforts, focusing on customer engagement, retention, and revenue generation.
Responsibilities
- Partner with our Head of Marketing to execute and continuously optimize our email and SMS marketing strategy across both businesses
- Develop customer lifecycle strategies that increase engagement, retention, and revenue
- Build and optimize customer journeys from first touch through long-term customer retention
- Create campaign calendars aligned with product launches, promotions, educational initiatives, and seasonal opportunities
- Recommend new lifecycle opportunities based on customer behavior and business goals
- Stay up to date on platform innovations and improvements across our email and SMS marketing technology stack
- Communicate with third-party vendors and partners as needed to fulfill goals and strategies
- Create and manage across email and/or SMS:
- Weekly campaigns
- Product launches
- Educational email series
- Sales campaigns
- Evergreen nurture sequences
- Webinar campaigns
- High-ticket sales funnels
- Welcome sequences
- Cart abandonment (email and SMS)
- Browse abandonment
- Post-purchase flows
- Replenishment campaigns
- Win-back campaigns
- Cross-sell and upsell sequences
- Build customer segments based on behavior, interests, purchase history, lifecycle stage, and engagement
- Improve personalization across all campaigns
- Recommend strategies for cleaning and improving existing lists
- Develop audience-specific messaging for different customer groups
- Ensure the right message reaches the right audience at the right time
- Develop, manage, and optimize automated email and/or SMS workflows including:
- Welcome journeys
- Product education
- Cart abandonment
- Post-purchase education
- Customer onboarding
- Product replenishment
- Customer retention
- Re-engagement
- High-ticket nurture sequences
- Sales automation
- Continuously evaluate existing workflows and identify opportunities for improvement
- Continuously test and optimize:
- Subject lines
- Preview text
- Email layout
- Calls-to-action
- Offers
- Timing
- Frequency
- Creative
- Segmentation
- Personalization
- Landing page alignment
- Own reporting and performance tracking for email and SMS marketing
- Regularly monitor:
- Open Rate
- Click-Through Rate (CTR)
- Click-to-Open Rate (CTOR)
- Conversion Rate
- Revenue Per Recipient
- Revenue Per Email
- Revenue Per SMS
- Email- and SMS-attributed Revenue
- Deliverability
- List Growth
- Unsubscribe/Opt-out Rate (email and SMS)
- Customer Retention
- Customer Lifetime Value
- Present recommendations based on data and proactively identify opportunities for improvement
- Work closely with:
- Marketing team
- Paid advertising agency
- Creative/design team
- Social media team
- Website developers
- Content creators
- Ensure messaging remains consistent across every customer touchpoint
- You'll primarily work within:
- Klaviyo
- HubSpot
- Experience with both platforms is highly preferred
- You'll also help evaluate long-term improvements to our marketing technology and customer data strategy
Skills
- 5+ years of hands-on email and SMS marketing experience
- Proven success growing revenue through lifecycle marketing
- Strong experience with Klaviyo, including SMS/text marketing and compliance (TCPA, 10DLC registration)
- Experience with HubSpot or comparable CRM platforms
- Deep understanding of segmentation and customer journeys
- Experience building automated workflows from scratch
- Strong analytical skills and comfort making decisions from data
- Experience managing A/B testing and ongoing optimization
- Strong direct-response copywriting skills
- Experience with high-ticket sales funnels
- Experience supporting e-commerce brands
- Understanding of customer psychology and buyer behavior
- Ability to manage multiple campaigns simultaneously
- Excellent project management and organizational skills
- Health & wellness
- Functional medicine
- Supplements
- Education businesses
- Memberships or coaching programs
- AI tools and large language models (LLMs)
Benefits
- Flexible remote work with opportunities for long-term growth as our company continues to expand.
Company Overview