Note: The job is a remote job and is open to candidates in USA. Social Discovery Group (SDG) is a group of social discovery companies focused on solving loneliness and disconnection through innovative products. They are seeking a Lifecycle Marketing Manager to develop and execute marketing strategies that enhance customer engagement and optimize the customer journey.
Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels
- Monitor and analyze campaign performance to optimize results and ROI
- Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Skills
- Strong Clevertap Platform knowledge
- Ability to self-manage
- Strong analytical skills and ability to use data to make informed decisions
- Understanding of customer behavior and segmentations
- Experience with A/B testing and experimentation
- Experience with SMS and push notification marketing
- Experience with HTML and CSS for email design
- Graphic designs for email marketing (basic level, but passionate to learn)
Benefits
- REMOTE OPPORTUNITY to work full time
- 6% 401K retirement match
- Healthcare benefits (include medical, dental, and vision insurance)
- Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday
Company Overview