Note: The job is a remote job and is open to candidates in USA. Lime is a global shared micromobility company focused on shared, affordable, and carbon-free transportation. Lime is seeking a Growth Optimization - Lifecycle Marketing Manager to own and scale its rider and user retention ecosystem through lifecycle campaigns, advanced experimentation, behavioral segmentation, CRM architecture, and data-driven optimization.
Responsibilities
- End-to-End Execution: Act as the single source of truth and ultimate driver for lifecycle campaigns — architecting the cross-channel strategy based on macro business goals, building out the complex workflows inside Braze, and owning the final data science analytics
- Advanced Experimentation Design: Move beyond simple A/B testing. Design, execute, and measure sophisticated Multi-Armed Bandit (MAB) experiments to dynamically optimize content, send-times, and offer allocations based on real-time user feedback loops
- Algorithmic Segmentation: Partner with Data Science to leverage behavioral clustering and advanced segmentation models (e.g., RFM, predictive churn, lifetime value modeling) to deliver hyper-personalized user journeys at scale
- Lifecycle System Architecture: Design, build, test, and relentlessly iterate on core behavioral flows including user onboarding, activation, churn prevention, and dormancy recovery
- CRM as a Product: Approach CRM with a product-management mindset. Think through custom attributes, event nesting, data infrastructure, and user journey edge-cases to ensure our marketing systems scale elegantly alongside our engineering stack
- Project & Execution Management: Efficiently manage technical project workflows (JIRA ticket structures, asset pipelines, localization coordination) without losing sight of the macro strategic vision. You can run the train, but you also decide where the tracks are being built
Skills
- This is a remote position with a requirement for candidates to reside in the United States to maintain effective collaboration across teams
- 4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment (on-demand services, micromobility, marketplace, or mobile-first apps highly preferred)
- Strong conceptual and practical comfort with data science methodologies. You should understand the mechanics of exploration vs. exploitation in Multi-Armed Bandits, clustering algorithms (e.g., k-means), and how to measure statistical significance across rolling algorithmic tests
- Deep, hands-on technical proficiency with enterprise CRM engines (Braze experience is strongly preferred, including familiarity with Liquid personalization, Canvas, API triggers, and Connected Content)
- Strong marketing instincts (compelling positioning, user psychology, messaging hierarchies) paired with an analytical mind that lives for conversion rate metrics, cohort retention drops, and user lifetime value (LTV)
- Strong background in marketing analytics. High proficiency with data visualization tools (Tableau, Looker) and strong spreadsheet modeling skills
- Experience navigating and managing JIRA-style ticketing frameworks to keep cross-functional dependencies aligned across Product, Data Science, and Creative teams
- 5+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment (on-demand services, micromobility, marketplace, or mobile-first apps highly preferred)
- Bachelors degree in Marketing, Operations Research, Business, Economics or related field
- CRM Expertise, preferably in Braze
- Comfort with SQL is a significant advantage (nice to have) to pull your own datasets and validate raw data streams
- Nice to have: SQL, Python skills
Benefits
- Offers Equity
- Offers Bonus
- Remote position with a requirement for candidates to reside in the United States
- A choice of medical, dental, and vision plans
- Company-paid life and disability insurance
- Company-funded mental health benefits
- 401(k) plan with both pre-tax and Roth options
- Access to a Health Savings Account (HSA) with a monthly company contribution
- Paid parental leave for birthing and non-birthing parents
- Fertility and family-forming benefits
- Unlimited vacation
- Paid leaves
- 10 company holidays
- Complimentary use of Lime vehicles in participating cities
- Monthly phone allowance
- Dedicated learning and development days
- Access to perks including One Medical, Wellhub, and Headspace
Company Overview