Note: The job is a remote job and is open to candidates in USA. PandaDoc is a leading document automation platform that empowers organizations by simplifying and automating document workflows. The Lifecycle Marketing Lead will own the full lifecycle campaigns function, leading a team of Campaign Managers to engage customers at every stage of their journey, from prospect education to customer expansion.
Responsibilities
- Own the lifecycle campaigns strategy end-to-end
- Lead and develop a high-performing team
- Oversee integrated campaign execution
- Use AI and System Building to scale experimentation velocity and team impact
- Shape how PandaDoc engages customers across owned channels
- Partner across the marketing org and beyond
- Champion the team's technical and operational needs
- Build for both motions
Skills
- 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams
- A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue
- Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy
- Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team
- Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs
- A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly
- The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week
- Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through
- Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it
- Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow
- Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus
Benefits
- Employees may be able to purchase company stock or receive annual bonuses.
- Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans.
- Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year.
Company Overview