Note: The job is a remote job and is open to candidates in USA. Forbes Advisor helps readers make informed decisions through trusted advice and guidance across a wide range of consumer products and services. The Lifecycle Marketing Executive will build, launch, test, and optimize email, SMS, and other lifecycle marketing campaigns, while supporting CRM strategy, creative development, reporting, and performance analysis.
Responsibilities
- Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time
- Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
- Manage campaign timelines and keep stakeholders updated on progress
- QA campaigns end-to-end before launch, checking content, links, segments, and rendering
- Produce and adapt campaign copy in partnership with our internal teams
- Build campaign visuals using our customer engagement platform, in partnership with our Design team
- Help keep creative consistent and high-quality across campaigns
- Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life
- Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell
- Help build and run the test-and-learn roadmap
- Pull campaign reporting from our customer engagement platform and Tableau
- Track campaign performance against KPIs and flag results and learnings to the team
- Share regular updates on tests performed and week-on-week / month-on-month performance changes
Skills
- 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
- Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
- A self-starter and clear communicator who enjoys collaborating across teams
- Comfortable working with data and quick to learn new tools
- Hands-on experience with Braze, or an equivalent customer engagement platform
Benefits
- Remote work arrangement
Company Overview