Note: The job is a remote job and is open to candidates in USA. Health Coach Institute (HCI) provides health and life coach certification through science-based coaching education, behavioral psychology, and habit-change methodology. The Lifecycle Marketing Associate contractor will execute, QA, and deploy email and SMS campaigns in HubSpot, manage lifecycle nurture programs, support segmentation and webinar communications, and monitor campaign performance.
Responsibilities
- Build, QA, and deploy email and SMS campaigns in HubSpot—including promos, webinar sequences, nurture flows, and one-off sends—on schedule and error-free
- Design and run A/B tests across email/SMS campaigns and audience segmentation to optimize performance
- Build and maintain an organized month-to-month email calendar to ensure strategic clarity and operational alignment across the organization
- Execute and manage the email/SMS lifecycle nurture framework (0–30, 30–60, 60–90, and 90+ day segments) as defined by the Sr. Brand Manager
- Build and launch new nurture workflows to support evolving business and marketing needs
- Build, maintain, and continuously improve audience segmentation and list hygiene as HubSpot data models and properties evolve
- Support the six-email webinar communications sequence (from registration confirmation through replay delivery) end to end
- Thoroughly QA every send before deployment, including link verification, personalization tokens, segmentation/list targeting, and deliverability fundamentals
- Assist with promo calendar execution—including banners, send scheduling, and adherence to payment links and pricing structures
- Track core campaign metrics (open rates, click-through rates, conversion rates) and flag anomalies or opportunities to the Sr. Brand Manager. Pull and analyze email performance data on a month-to-month basis to track overall email health, deliverability, and channel engagement trends
- Partner with the broader marketing and social media teams to ensure campaign timing and messaging remain cohesive across all channels
Skills
- • Hands-on HubSpot Expertise: Experience building and deploying email/SMS campaigns and automated workflows directly in HubSpot (hands-on execution, not observational experience)
- • Track Record of Execution: Proven ability to take a brief and deliver a fully built, thoroughly tested, and deployed campaign with minimal supervision
- • Strong Segmentation Aptitude: Comfortable working directly with audience lists, custom properties, and behavior-based segmentation logic
- • High Attention to Detail & QA Discipline: Meticulous approach to quality control—success in this role is judged on error-free sends, not just on-time deployments
- • Exceptional Organizational Skills: Ability to keep campaigns, timelines, and deliverables structured and on track in a fast-paced environment
- • Adaptability: Comfortable navigating a fast-moving, evolving marketing calendar with shifting priorities and tight deadlines
- • Proactive Communication: Clear, effective communicator who actively flags blockers, risks, and QA issues well in advance of send dates
- • Prior experience specifically with lifecycle/nurture email programs (not just one-off campaign sends)
- • Familiarity with email deliverability fundamentals (sender reputation, list hygiene, spam triggers)
- • Experience supporting webinar or live-event communications sequences
- • Exposure to SMS marketing platforms/compliance basics (opt-in/opt-out handling)
Company Overview