Note: The job is a remote job and is open to candidates in USA. VelocityEHS is hiring a Lifecycle Email Marketing Manager to manage and optimize email marketing across prospect and customer lifecycles for a B2B SaaS audience. The role oversees lifecycle email strategy, Marketo and 6sense programs, segmentation, personalization, testing, performance reporting, and cross-functional alignment while ensuring AI-assisted content meets brand, compliance, accuracy, and quality standards.
Responsibilities
- Manage email marketing across the prospect and customer lifecycles, including the roadmap, calendar, governance, communication cadence, and program priorities, in alignment with the broader lifecycle marketing strategy
- Manage the use of Marketo and 6sense email solutions, including AI capabilities, to execute and optimize campaigns, nurture programs, audience segmentation, personalization, and content development
- Create and maintain performance dashboards and own monthly and quarterly business reviews for the email channel, using campaign data, AI-enabled insights, engagement predictions, and structured testing to communicate results, identify opportunities, recommend improvements, and optimize content, design, targeting, personalization, send timing, and overall program performance
- Partner with Campaigns, Customer Marketing, and Product Marketing to develop prospect and customer lifecycle strategies, including nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
- Translate lifecycle strategy into end-to-end email flows across the prospect and customer lifecycles, coordinating web and other channel activity across the VelocityEHS solution portfolio to ensure leads and accounts are appropriately routed into relevant nurture programs and campaigns, with clear coverage, sequencing, and progression
- Collaborate with cross-functional teams to align email activity with broader marketing and business objectives, ensure AI-generated outputs meet brand and compliance standards, and apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability
Skills
- Bachelor's degree in marketing, communications, business, or a related field, or equivalent relevant experience
- 3-5 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role
- Demonstrated experience developing and managing email or lifecycle marketing programs that support a broader channel strategy
- Strong understanding of B2B marketing and the role of email across prospect and customer journeys
- Hands-on experience with relevant marketing tools, including Marketo and 6sense, with experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities
- Solid understanding of email and lifecycle marketing principles, including audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization
- Strong analytical skills and the ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations
- Excellent project management and organizational skills, including the ability to manage multiple programs, timelines, stakeholders, and priorities
- Excellent written and verbal communication skills, including experience developing and evaluating messaging for different prospect and customer audiences
- Strong attention to detail and the ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality
- Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance
- This existing vacancy is open to candidates that reside anywhere in the U.S. or Canada
- Experience in a software-as-a-service (SaaS) environment
- Experience managing lifecycle programs across both prospect and customer audiences
- Experience establishing processes or governance for AI-assisted marketing programs
Benefits
- This role is also eligible for our comprehensive benefits package.
- Remote work arrangement
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