Note: The job is a remote job and is open to candidates in USA. Deckers Brands is committed to creating an inclusive workplace where every employee can bring their authentic self. The Lead Writer - HOKA will transform product innovation and brand purpose into compelling storytelling and campaigns that resonate with runners and outdoor enthusiasts, helping to deepen consumer connections and build brand relevance.
Responsibilities
- Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
- Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
- Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
- Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice
- Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
- Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
- Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles
- Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels
- Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves
Skills
- Bachelor's degree or equivalent professional experience
- A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums
- 9+ years in an advertising agency or in-house creative environment
- Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture
- Expertise in both print and digital marketing and advertising
- Proven strength in crafting persuasive short-form and long-form writing
- Confident presenter with the ability to sell in creative ideas and concepts
- Deep understanding of marketing and advertising principles
- Strong creative problem-solving skills and the ability to think strategically
- Motivated, self-starter with a high level of drive and initiative
- Collaborative team player who can both inspire and support colleagues
- Excellent organizational and time-management skills
- Sharp attention to detail and accuracy in all work
- Awareness of cultural and creative trends and their commercial applications
- Thrives in collaborative, fast-moving creative environments
- Skilled at contributing to brainstorming sessions, campaign development, creative briefs, and execution
- Ability to manage multiple projects simultaneously and balance competing writing needs effectively
- Able to think strategically and conceptualize creatively
- Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to diverse stakeholders
- Detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously
- Exhibits a high level of personal integrity, empathy, and respect for others
- Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection
- Authentic interest and experience in performance product brands
- Passion for sports—especially trail and road running—and understanding of the athletic footwear market is a plus
Benefits
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
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