Note: The job is a remote job and is open to candidates in USA. Envestnet is an adaptive WealthTech company redefining wealth management through comprehensive technology, actionable insights, and industry-leading support. The Lead Marketing Analyst will own marketing performance analytics, including KPI reporting, pipeline and revenue attribution, funnel analytics, data governance, and campaign optimization, while partnering with Revenue Operations, IT, and other teams to drive data-informed growth.
Responsibilities
- Build and maintain automated dashboards that track core marketing KPIs, ensuring they are credible and decision-ready for senior leadership
- Deliver recurring performance reports that identify key drivers and forecast implications for future growth
- Establish and monitor leading indicators that provide early signals on campaign health and funnel efficiency
- Owns marketing systems, methodologies, and KPI/governance frameworks to ensure consistent measurement and data-driven decision making
- Analyze marketing's contribution to pipeline and revenue using multi-touch attribution models aligned to strategic growth priorities
- Partner with Revenue Operations and IT to ensure seamless integration and alignment between marketing data infrastructure and CRM systems
- Develop reporting that clearly communicates marketing's impact on pipeline coverage and revenue targets
- Monitor and optimize the lead and account lifecycle, driving alignment on funnel stages and handoff rules to improve end-to-end visibility
- Apply rigorous data and process governance, including taxonomies and routing, to increase speed and consistency
- Identify bottlenecks in conversion and partner with cross-functional teams to implement scalable, automated solutions
- Evaluate campaign performance across the platform ecosystem, including CDPs and MAPs, to synthesize findings into clear recommendations
- Run A/B tests and design experiments with statistically meaningful outcomes to drive platform ROI
- Translate complex data into storytelling to help the team understand why performance trends are occurring and what to do next
Skills
- 8+ years of experience in marketing analytics, growth analytics, or a related data role, ideally at an enterprise scale
- Strong proficiency in SQL and experience pulling data from a data warehouse such as Snowflake, BigQuery, or Redshift
- Hands-on experience with BI tools like Power BI and a deep understanding of integrated MarTech ecosystems
- Deep familiarity with CRM and Marketing Automation Platforms such as Salesforce and Eloqua
- Solid understanding of B2B marketing funnels, lead and account definitions, and closed-loop reporting
- Ability to communicate complex data clearly to both technical and non-technical audiences
- Experience with ABM orchestration and intent platforms like 6sense
- Experience with marketing attribution platforms like Bizible
- Knowledge of privacy-by-design and data stewardship as applied to enterprise marketing data and analytics
- Familiarity with Python or R for statistical analysis or automation
- Industry experience driving measurement in B2B, enterprise, fintech, or platform-based businesses
Benefits
- Remote work model
- Flexibility in how and where work gets done
- Additional incentive component as part of the total rewards package
- Medical insurance
- Paid time off (PTO)
- 401k company match
- Paid parental leave
- Education reimbursement
- Disability coverage
- Mental health & wellness support
Company Overview