Note: The job is a remote job and is open to candidates in USA. Horizontal Talent is a talent and staffing company offering a remote Lead BI Analyst opportunity focused on marketing analytics and business intelligence. The role transforms Adobe Analytics data into actionable insights, develops scalable Power BI reporting solutions, and leads analytics discussions with stakeholders and executives to support measurement and business strategy.
Responsibilities
- Translate Adobe Analytics data into meaningful insights across acquisition, engagement, revenue, and overall marketing performance
- Combine performance data from paid media, CRM, ecommerce, web, and app channels into unified reporting stories
- Lead recurring reporting discussions with stakeholders, including monthly, quarterly, and executive reviews
- Analyze attribution, cohort trends, and performance metrics to support business decisions and optimization opportunities
- Design and deliver end-to-end Power BI solutions, including semantic models, DAX development, and dashboard visualization
- Build executive-ready dashboards that serve as a reliable source of truth for reporting
- Improve fragmented reporting processes by creating scalable BI frameworks
- Write advanced SQL to transform, validate, and analyze large datasets
- Collaborate with data engineering teams in Snowflake, Azure, or BigQuery environments
- Partner with marketing, engineering, and business leaders to define KPI standards and measurement frameworks
- Lead client-facing analytics conversations with confidence, clarity, and professionalism
Skills
- 7+ years of experience in marketing analytics, business intelligence, or analytics consulting
- 3+ years of hands-on Power BI experience, including data modeling, DAX development, and governance
- Deep working knowledge of Adobe Analytics
- Strong SQL skills with experience handling large-scale datasets
- Experience presenting insights and recommendations to senior stakeholders and executives
- Strong data storytelling, visualization, and reporting skills
- Ability to connect technical analysis with business outcomes
- Portfolio or work examples that demonstrate Power BI dashboard design and reporting strategy
- Experience working in an agency or client-services environment
- Familiarity with Snowflake, Azure, or BigQuery
- Experience supporting modern marketing measurement and attribution approaches
- Ability to work independently while collaborating effectively across teams
- Strong communication skills and a thoughtful, consultative approach to problem-solving
Benefits
- Remote work arrangement
Company Overview