Note: The job is a remote job and is open to candidates in USA. WaterWipes is a purpose-led global baby care brand seeking an Integrated Social Media Manager to build and lead its global social media capability. The role develops channel-specific strategies, leads influencer and creator partnerships, drives community engagement, measures performance, and integrates social activity with broader marketing initiatives.
Responsibilities
- Developing and leading WaterWipes' global social media strategy
- Building channel-specific plans across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms
- Establishing content pillars and editorial planning that balance brand storytelling, product education, consumer engagement, and cultural relevance
- Leading influencer and creator partnerships across awareness, engagement, and conversion objectives
- Identifying trends, platform shifts, and emerging opportunities that keep WaterWipes ahead of the curve
- Developing community engagement strategies that strengthen consumer loyalty and advocacy
- Measuring performance, identifying insights, and translating data into actionable recommendations
- Managing agency relationships and ensuring social activity is fully integrated into wider marketing initiatives
Skills
- You'll likely bring 6-8+ years of experience in social media, influencer marketing, digital marketing, or integrated communications
- You've built social strategies for consumer-facing brands and understand how content, community, creators, and culture work together to drive meaningful results
- You are commercially minded, highly collaborative, and comfortable influencing without formal authority
- You'll be naturally curious about social and cultural trends, confident using data to inform decisions, and comfortable bringing clarity to evolving situations
- You'll know how to balance creativity with commercial impact and how to bring multiple stakeholders together behind a shared vision
- Most importantly, you'll be someone who takes ownership, creates momentum, and builds solutions rather than waiting for direction
- If you're an experienced social media leader who enjoys building strategy, creating momentum, and driving measurable impact, we'd love to hear from you
- Experience within FMCG, consumer products, wellness, beauty, baby care, or agency environments would be highly valuable
Benefits
- Fully remote work arrangement
- Occasional travel as required for business needs, planning sessions, and key meetings
Company Overview